Role Purpose & Overview

Key Accountabilities

• Deliver engaging video, photo, and graphic content that drives brand awareness and supports commercial goals.
• Build and maintain visually strong, user-friendly website and social media content.
• Safeguard brand consistency through high-quality design and presentation across all channels.
• Organise visual assets to ensure easy access and long-term usability.
• Provide flexible creative support to the marketing team and cross-brand projects.
  
  

Key Responsibilities

• Video Editing Support: Collaborate with our dedicated videographer and content creators to edit and refine content in Adobe Premiere Pro. Outputs include storytelling features, “how-to” guides, trip highlights, vlog, short-form social posts, episodic series, and ads. The role may also involve motion graphics and animation. All edits should be engaging, polished, and optimised for each platform and audience.
• Photo Editing & Retouching: Support the wider team with editing and retouching images. Prepare visual assets for web, social media, proposals and print, ensuring high-quality presentation and consistent brand standards.
• Graphic Design & Marketing Collateral: Design and produce a variety of branded marketing materials such as PDFs, posters, presentations, infographics and other digital/print assets. Ensure all collateral is visually consistent and supports campaign goals.
• Website Content Building: Build engaging website content across all Wilderness Group brands. This includes creating landing pages, blogs and promotional pages that are visually appealing, user-friendly, and aligned with brand guidelines.
• Visual Asset Management: Support in the organisation of all offline visual assets, including tagging, naming, and structured storage. Ensure backups are kept up to date, “best of” galleries are refreshed, and content is easily accessible for future use.
• Social Media Content Creation: Assist the Social Media & Promotions Coordinator in producing engaging visual content, including short-form videos, graphics, and edited imagery, for our social media platforms, Facebook and Instagram. 
• YouTube Channel Support: Assist with the day-to-day running of the Wilderness Group YouTube channel(s). Tasks include uploading and publishing video content, writing SEO-friendly descriptions, creating eye-catching and consistent thumbnails, and monitoring comments to ensure community engagement remains positive and on-brand.
• Ad Hoc Marketing Support: Provide flexible support to the wider team as required. This may include responding to PR and Trade image requests, proofing visual content, designing and building digital outputs beyond the website, and contributing to other creative projects that support campaign delivery. Where required, provide support to other Active Travel Group brands.
  
  

What do we typically look for in successful candidates across all roles?

• A strong and clear commitment to customer service excellence and “extra mile” delivery.
• Good IT skills with experience in cloud-based CRM systems such as Salesforce, Google Drive and Mac applications.
• Strong administration and organisational skills, with the ability to maintain accuracy even when very busy.
• Consistently great attention to detail, even when faced with multiple tasks and deadlines.
• Good interpersonal skills, awareness and emotional intelligence with an ability to develop and sustain internal & external business relationships.
• A natural collaborator who enjoys working in teams with a diverse range of individuals.
• Is committed to sustainability and is an advocate for wild places and our planet.
• A genuine interest, knowledge and passion for adventure in the regions where Wilderness operates.
• A commitment to some weekend work to support with any 'out of hours' operational requirements

Preferred role-specific Skills, Knowledge & Experience

• Previous experience or education in marketing, media, communications, design or a related field.
• Proficiency and working experience in Adobe Creative Suite (particularly Premiere Pro, Photoshop, After Effects, Illustrator and InDesign).
• Experience in editing both video and imagery for different platforms and audiences.
• Familiarity with social media platforms (Facebook, Instagram, YouTube) and their respective best practices.
• Good understanding of SEO principles for video content.
• Strong IT skills with experience using Google Workspace, Mac applications, CMS platforms, CRM systems, email platforms and social schedulers.
• Highly organised with the ability to juggle multiple projects and deadlines effectively.
• Creative flair with the ability to bring brand stories to life through visuals and design.

• Proven ability to plan and prioritise tasks, use initiative and maintain strong attention to detail.
• The ability to focus, maintain a high level of productivity and work to deadlines.
• A strong and clear commitment to consistent professionalism and “extra mile” delivery.
• A genuine interest in learning more about social media, website content, visual media management, email, SEO and content marketing.

How to Apply

1. Which role you are applying for. 
2. Relevant experience and transferable skills you can bring to this role, including how you manage a varied workload.
3. How you will enhance the performance of our Marketing Team.
4. Choose a Wilderness trip (or a similar travel experience) and tell us how you’d create one piece of visual content for awareness, and one for conversion. What would they look like, and why?

Diversity, Equity and Inclusion