Social Media and Content Lead
Salary £ 35000
Remote
Vacancy listed 02/12/2025
Application deadline 12/12/2025
Details
Social Media and Content Lead
Permanent, Full-Time (35 hours per week) | Remote with occasional travel
Strongly encouraging applications from trans people and the wider LGBTQIA+ community

About Anne
Anne is a not-for-profit healthcare provider offering safe, expert care for trans+ people of all ages.

Our mission goes beyond healthcare. We believe in dignity, inclusion, and compassionate, person-centred support for every individual. As a not-for-profit, we reinvest all revenue to make gender-affirming care more accessible, offering free or subsidised services for those who otherwise couldn't afford them.

The Role
As a small, ambitious communications team, we're looking for a versatile content creator who can own our day-to-day social media presence whilst supporting wider marketing activities. You'll be a key member of our comms team, working collaboratively but with plenty of autonomy to shape Anne's digital voice and grow our online community.

You'll produce compelling video content and graphics, design thoughtful social stories, and help grow our social presence across TikTok, Instagram, YouTube, Facebook, and beyond.

This role will suit someone who thrives in a smaller organisation where you can see the direct impact of your work, enjoys variety in your day-to-day tasks, and is comfortable rolling up your sleeves to get things done.

Key Responsibilities
  • Take ownership of our social media strategy, from planning to execution
  • Work closely with the comms team to ensure consistent messaging across all touchpoints
  • Produce, film, edit, and publish short-form, engaging videos that align with Anne's mission and speak authentically to trans+ people and allies. Sometimes this could be editing interviews into engaging snippets, other times it could be creating short engaging reels to promote our healthcare services
  • Design compelling social media graphics and cards to promote our healthcare resources and campaign activity to respond to wider news affecting the trans+ community
  • Manage, schedule, and maintain a content calendar across our key social media channels (Instagram, TikTok, Facebook)
  • React swiftly to trending topics, trans community news, healthcare updates, and breaking stories, coming up with ideas for relevant, timely content
  • Monitor analytics and use insights to improve engagement, reach, and audience growth
  • Support wider marketing campaigns and initiatives across email, web, and other channels as needed
  • Occasionally support with copywriting for website updates, newsletters, or campaign materials


What We're Looking For
Essential Skills & Experience:
  • Proven video editing and production skills specifically in a social media context
  • Proficient in video editing software (e.g., Adobe Premiere, Final Cut Pro, CapCut) and design tools (e.g., Canva, Adobe Creative Suite)
  • Experience managing and posting across TikTok, Instagram, YouTube, Facebook, etc.
  • Experience with social media scheduling platforms (e.g., Later, Buffer, Hootsuite)
  • Confident in developing content suited to each platform's best practices and requirements
  • Portfolio demonstrating platform-specific content creation
  • Experience working in a small to medium-sized organisation where you've needed to be hands-on and adaptable
  • Self-starter who can take initiative and doesn't need constant direction
  • Ability to juggle multiple priorities and switch between creative and administrative tasks

Essential Values & Understanding:
  • Experience in healthcare, charity, or LGBTQIA+ sectors
  • Understanding of the trans+ healthcare landscape and commitment to authentic representation
  • Proactive and creative; comfortable pitching new ideas, formats, and campaigns to grow reach and engagement
  • A go-getter mindset with the ability to spot trends early and turn them into compelling content quickly
  • Compassionate and thoughtful about trans+ healthcare, representation, and community voices
  • Comfortable working in a small, fast-moving, purposeful not-for-profit team
  • Comfortable working with autonomy whilst collaborating closely with a small team

Inclusion at Anne
We especially welcome applications from trans people, non-binary people, and wider LGBTQIA+ individuals. Representation is vital; our content should reflect the community we serve.

How to Apply
Please apply through our portal with your CV and upload a PDF document answering the following three questions including links as appropriate.  Applications without these two documents will not be reviewed.

  1. 3-5 examples of short-form video content you've created for social media (TikTok, Instagram Reels, YouTube Shorts, etc.). For each example, briefly explain your role in creating it and what platform it was designed for.
  2. Tell us about a piece of content you've created that you're particularly proud of. What made it successful, and what did you learn from creating it?
  3. Looking at Anne's mission to make gender-affirming care more accessible, what kind of content do you think would be most effective in reaching people who need our services?

We will not consider applications who do not submit examples of previous video editing or social content work.

  • Application deadline: 3pm Fri 12th December 2025
  • Interviews: Shortlisted applications will be interviewed week commencing 15th December 2025
  • Expected start date: January 2026


Role Details
  • £35,000 per annum
  • Full-time, 35 hours per week
  • Permanent contract
  • Fully remote with occasional travel
  • Flexible, mission-driven environment
  • Purposeful work with real community impact

Benefits
  • Remote-first approach with occasional travel opportunities
  • The opportunity to make a meaningful impact in a trans-affirming healthcare space
  • A supportive and collaborative environment within a small, tight-knit team
  • Real opportunities to grow and take on additional responsibilities as the organisation expands
  • Equipment and software as needed
  • Ongoing training and support
  • Health Assured Employee Assistance Programme including funded therapy
  • Access to our gender-affirming healthcare services free of charge for yourself or a loved one
  • A values-led workplace that is inclusive, respectful, and focused on making a difference in people's lives

Benefits

£35,000 per annum
Full-time, 35 hours per week
Permanent contract
Fully remote with occasional travel
Flexible, mission-driven environment
Purposeful work with real community impact

This vacancy has now been closed