KEY RESPONSIBILITIES

• Lead the end-to-end marketing strategy for our titles, ensuring alignment with franchise values and licensor expectations.
• Serve as the primary marketing liaison with the licensor, managing approvals, brand integrity, and collaborative planning.
• Develop and execute global go-to-market plans that drive awareness, engagement, and commercial success.
• Define product positioning, audience segmentation, and messaging frameworks that resonate with our target audiences.
• Partner closely with PR, community, and creative teams to ensure cohesive and impactful marketing execution.
• Collaborate with external agencies (creative, media, events) to deliver high-quality campaign assets and activations.
• Navigate complex approval processes and maintain strong relationships with licensor brand teams.
• Ensure all marketing materials meet brand guidelines and storytelling standards set by the franchise.
• Define and track marketing KPIs across awareness, engagement, conversion, and retention.
• Analyze campaign performance and player feedback to inform future strategies and improve ROI.
• Own and manage the marketing budget, ensuring efficient allocation across channels and initiatives.
• Forecast spend and performance, providing regular reporting to leadership and stakeholders.
• Represent Secret Mode at key industry and franchise events,
• Stay ahead of market trends, fan expectations, and competitor activity for your assigned titles.

KEY REQUIREMENTS

• Minimum 5+ years of experience as a Product Marketing Manager in the video games industry.
• Demonstrated success working with licensors, managing approvals, and navigating brand guidelines.
• Strong strategic thinking, communication, and leadership skills.
• Experience managing large-scale marketing campaigns.
• Passion for storytelling, player engagement, and building iconic gaming experiences.
• Experience shipping on a licensed video game is a plus.

TRAVEL REQUIREMENTS