Job Purpose & Role Overview

The Senior Marketing Executive plays a central role in driving the growth and visibility of MVLT – MV Luxury Travel, a portfolio of premium travel brands owned by the Wilderness Group. This role offers the opportunity to join an established, high-performing marketing team while taking clear ownership of the MVLT brand portfolio and shaping its ongoing development within the luxury travel market.

MVLT encompasses Luxury England Tours, Luxury Scotland Tours, Luxury Ireland Tours, Private Tours Scotland, and Private Tours Ireland. The role is responsible for strengthening brand presence, supporting commercial performance, developing an effective and sustainable marketing framework and ensuring a consistent, high-end customer experience across all touchpoints.

This is a hands-on digital marketing role suited to a confident self-starter, operating across content, social, email, websites, as well as campaigns. The Senior Marketing Executive delivers and refines marketing activity across multiple channels, working closely with in-house content creators and collaborating with external partners where required.

The role is accountable for marketing administration across the MVLT brands, alongside performance tracking and reporting. Clear documentation, structured processes, and commercial awareness are central to ensuring marketing activity is effective, measurable, and aligned with wider business objectives.

This role is suited to a marketer who has strong understanding of the luxury travel space, is ready to step into a senior remit and take ownership of shaping marketing activity across the MVLT brands. They will dovetail and collaborate with the existing Wilderness Group marketing team and leverage that infrastructure in order to build effective channels for MVLT. The successful candidate will be comfortable building momentum and implementing processes from the ground up, working with autonomy, and helping shape what effective marketing looks like for these brands as they continue to grow and develop.

Key Responsibilities

Creation, Distribution & Maintenance of Digital Content – Create, commission, and curate premium digital content across MVLT brand websites, email, and social channels. This includes refined landing pages, thought-led blogs, compelling promotional copy, and campaign support content. Develop a content creation and scheduling process that suits all brands. Maintain and update MVLT websites to ensure content is current, accurate, and commercially effective, including uploading and updating trip or product information. Ensure all content is precise, engaging, SEO-informed, and consistently reflects our high-end, luxury positioning.

Social Media Management – Own the day-to-day management of social media channels across the five MVLT brands, primarily Instagram and Facebook. Upon developing a social media process, plan, create, schedule, and publish content that reflects each brand’s luxury positioning while maintaining a consistent overall tone. Lead on content calendars, community engagement, moderation, and performance reporting. Work collaboratively with in-house content creators and support paid amplification where appropriate. Continually test formats, trends, and approaches to drive reach, engagement, and brand affinity.

Campaign & Promotion Delivery – Support the planning and delivery of marketing campaigns and promotions across the MVLT brands, working with the wider marketing team to help shape campaign objectives, audiences, and messaging. Assist with coordinating activity across channels, briefing assets, managing timelines, and supporting execution from launch through to completion. Contribute to post-campaign review by gathering performance data, documenting outcomes, and identifying learnings to inform future activity.

Newsletter Channel Output – Support the delivery of email marketing activity across the MVLT brands, from planning through to send, as well as establishing a framework for regular newsletter output. This includes writing and building newsletters, maintaining mailing lists, supporting segmentation, and ensuring content aligns with brand tone and commercial priorities. Monitor performance and report on results, using insights to help refine content and sending cadence over time.

Visual Media Production & Management – Support the creation and management of visual content across MVLT brands, with a primary focus on high-quality imagery and occasional short-form video for digital and social channels. Carry out light editing, retouching, and asset selection using Adobe Photoshop to support campaigns and day-to-day marketing activity. Ensure all visual assets are well organised, easily accessible, and consistently reflect a premium brand aesthetic. Collaborate with in-house content creators where required.

Commercial Insight, Reporting & Strategic Alignment – Maintain a clear understanding of commercial objectives across the MVLT portfolio. Track and report on performance across social, email, website, and wider digital activity, using insights to inform decisions and improve effectiveness. Ensure marketing activity has clear goals, measurable outcomes, and contributes to brand and revenue growth. Maintain clear documentation, including status updates and performance reports.

Stakeholder Relationship Management – Act as the key MVLT marketing contact for internal and external stakeholders, as well as external partners where required. Build strong working relationships to ensure marketing activity is aligned with commercial objectives, operational realities, and brand priorities. Communicate plans, progress, and outcomes clearly, managing expectations and keeping projects moving smoothly.

Customer Journey Awareness & Audience Research – Develop and maintain a clear understanding of MVLT audiences and their end-to-end customer journey, from initial inspiration through to conversion and advocacy. Use audience research, performance data, and platform insights to inform content, campaigns, and channel activity.

Ad Hoc Marketing Support – Provide flexible marketing support across the MVLT and Wilderness Group brands. This may include responding to image requests, supporting and contributing to wider projects, conducting research, assisting with partnerships, contributing ideas to wider campaigns, and handling general marketing administration. While the primary focus is the MVLT portfolio, the role will also support day-to-day marketing activity across the wider Wilderness Group when required.

Skills, Knowledge & Experience

Essential Skills

Previous experience or education in marketing, communications, administration, or a related field, with hands-on experience supporting multi-channel digital marketing activity across content, social, email, and websites.
Strong IT skills, with confidence using Google Workspace and Mac applications, alongside CRMs, CMS platforms, email marketing tools, and social scheduling platforms, including WordPress or similar CMS systems.
Good working knowledge of social media platforms (Facebook, Instagram, YouTube, LinkedIn) and their best practices, with experience growing engagement, supporting community management, and working towards defined KPIs across one or more brands.
Excellent written communication skills, including copywriting, editing, and proofreading, with strong attention to detail and the ability to adapt tone for premium or luxury brand audiences.
Experience creating and editing visual content for digital and social channels using the Adobe Suite, with an eye for quality and brand consistency.
Strong organisational and project coordination skills, with the ability to prioritise effectively, manage multiple deadlines, and work across teams, stakeholders, and external partners.
A creative mindset with the ability to generate engaging content ideas across digital and social platforms, while working within brand guidelines and commercial priorities.
Analytical capability, including experience monitoring and reporting on campaign performance using platform insights or analytics tools, and using insights to support decision-making.
Ability to work collaboratively as part of a team while also showing initiative, working independently, and taking responsibility for delivering agreed marketing activity.

Core Competencies

Proven ability to plan and prioritise tasks, use initiative, and maintain strong attention to detail across evolving, multi-brand marketing activity.
A creative approach which aligns content marketing with the needs, ambitions, and expectations of premium and luxury travel audiences.
Strong interpersonal skills, awareness, and emotional intelligence, with the ability to build and sustain effective working relationships with internal stakeholders and external partners.
Comfort operating in an evolving environment, tapping into existing expertise and having the confidence to help establish structure, priorities, and momentum.
The ability to focus, maintain a high level of productivity, and work confidently to deadlines in a fast-paced, hands-on marketing environment.
A clear commitment to professionalism, brand guardianship, and high-quality delivery, with a willingness to go the extra mile when required.
A genuine interest in developing knowledge across social media, website content, visual media management, email marketing, SEO, analytics, and digital campaign delivery.
Confidence in interpreting performance data and commercial insight to support continuous improvement in marketing effectiveness.
A passion for the UK and Ireland as tourist destinations and exceptional travel experiences, with an appreciation for inclusive, responsible, and sustainable tourism.

Why join MV Luxury Travel?

Be part of a purpose-driven organisation passionate about responsible, high-quality travel.
Work on extraordinary luxury itineraries and experiences with clients from around the world.
A collaborative and flexible work culture.
Opportunities for growth within the wider Wilderness Group.

Diversity, Equity & Inclusion

The Wilderness group of businesses are committed to diversity through inclusive practices. We are looking to improve the diversity of our teams and believe firmly in the value of varied life experiences, backgrounds and cultures in our workplace.

We welcome and encourage diverse applicants for any advertised position and will consider all applicants regardless of age, race, religion, gender identity, sexual orientation, health conditions, impairments or other characteristics.

How to Apply

We’re keen to hear from you so please send us your CV and 1 page Cover Letter in PDF format through the online Breathe HR portal detailing the following:

Which role you are applying for.
Relevant experience and transferable skills you can bring to this role, including how you manage a varied workload.
How you will enhance the performance of our team.
Which marketing channel do you see as most important for the MVLT brands, and one key change you would prioritise.

All applications should be submitted through our Breathe HR recruitment system in PDF format and will be auto-acknowledged upon receipt before being manually reviewed by the team.

Benefits

*Flexible and hybrid working arrangements
*23 days holiday per annum + bank holidays
*Company pension scheme
*Private health plan
*Personalised training and development
*Bike to Work scheme + a range of industry discounts and benefits

Notes

Please note that we are not in a position to offer sponsorship for this role. As such, a right to work in the UK is required in order to apply.