Role
The Marketing Manager is responsible for the management and delivery of the organisation’s marketing work spanning advertising, social media, print, content creation, data capture and intelligence gathering, evaluation and reporting.
Working closely with the Head of Digital and Communications and the Design and Communications Officer, this role is instrumental in the delivery of marketing and communications strategies, and plays a role in nurturing relationships with stakeholders, including partners, artists and audiences.
The role will also be responsible for sharing intelligence and ideas to support colleagues across the organisation in identifying/developing new digital strategies to positively impact upon Modern Art Oxford’s reach, engagement, brand and profile.
Principal Responsibilities
- To work closely with the Head of Digital and Communications and in consultation with the wider team, to plan, develop, manage and deliver Modern Art Oxford’s marketing and communications strategies spanning advertising, print, content production and campaign-specific.
- Develop and manage Modern Art Oxford’s digital marketing work, with assistance from the Design and Communications Officer, including content production for social media, email marketing and website platforms.
- To manage ticketing for our public programme events using Eventbrite.
- To promote and communicate Modern Art Oxford’s artistic programme, spanning exhibitions, projects and learning work, to a diverse and broad range of audiences and stakeholders to support the organisation’s targets for visitor figures and online engagement and reach, whilst consistently protecting and building its brand and profile.
- To lead in promoting Modern Art Oxford’s commercial offer to a broad range of audiences, including our artist-designed café, our shop and our hires offer.
- To manage multiple programmes of work including content management, scheduling, project delivery and evaluation to ensure Modern Art Oxford’s communications work is delivered in an effective and timely manner.
- To gather and share intelligence to identify new and impactful methods to grow Modern Art Oxford’s communications activities in line with the organisation’s mission and business plan.
- Write effective and accurate copy for a variety of different audiences and channels.
- Lead internal content production processes to ensure high quality and accurate campaigns are produced on time and within budget.
- Support the Head of Digital and Communications in the delivery of campaign-specific projects such as fundraising activities and strategic partnerships.
- Support the Head of Digital and Communications in delivering reports for various stakeholders, including funders and the board, by the management of regular data collection processes.
General
- Liaise with external service providers and ensure high quality relationships are maintained with stakeholders such as artists, VIPs, supporters, and suppliers.
- Deploy a range of systems/technologies/approaches relevant to marketing to support colleagues in representing Modern Art Oxford appropriately and effectively.
- Recruit and line manage temporary interns and volunteer placements.
- Work with the Head of Digital and Communications and senior management colleagues to contribute personal expertise to strategic planning and report writing.
- Support the wider work of the Digital and Communications team by attending internal events where appropriate.
- Accurately manage devolved budgets, reporting regularly to the Head of Digital and Communications.
Person Specification
Essential
- A minimum of four years experience of working in a digital marketing or communications role within an arts or comparable organisation.
- Demonstrable experience of content creation and distribution across a wide range of digital platforms.
- Experience of creating printed media, including liaising with designers, printers, distributors and ad providers.
- Experience of working across multiple strands of communications work including campaigns, print, ads, social media, website management and email marketing.
- Strong knowledge of marketing analytics platforms such as social media and Google Analytics and AdWords.
- Experience of working professionally on paid social media campaigns.
- Experience of design packages, such as InDesign, Photoshop, or Canva, and content editing platforms, such as Premier Pro or CapCut.
- Excellent written, editing and verbal communication skills. Rigorous attention to detail and a keen eye for accuracy.
- Excellent customer service skills both on the phone, in person and via email
- Excellent interpersonal, influencing and communications skills. Proven ability to work effectively in collaborative, complex and fast-moving environments.
- Excellent organisational and project management skills: the ability to schedule, prioritise, budget, deliver and evaluate packages of work.
- Experience of managing expenditure budgets and an understanding of financial compliance.
- Ability to work positively and proactively with a broad range of individuals, organisations and audiences.
- A strong affinity with the values and mission of Modern Art Oxford.
Desirable
- Knowledge and interest in contemporary arts and visual culture.
- Understanding of the UK charitable/publicly funded arts sector.
- Established personal networks within UK arts and culture media sectors.