The Postal Museum is one of the newest and most exciting museum in London. We opened in 2017 and have already established the museum as a must-visit destination with award-winning experiences and marketing campaigns. Alongside hands-on exhibitions exploring over 500 years of British social and communications history, visitors can experience a subterranean ride through the tunnels of the old Post Office Underground Railway – Mail Rail. The museum welcomes over 160,000 visitors and our online content reaches almost a million users a year. We deliver award-winning learning, access and outreach programmes and provide unique experiences including popular Tunnel Walks under the streets of London. The museum also operates a children’s play space – Sorted – popular with young families and schools. Alongside all this we offer one of the most unique venues in London for corporate hire and filming locations.

Based: Central London

Salary: £34,000 Gross per annum 

Reports to: Head of Marketing and Communications

Responsible for: Communications Officer

Hours: Full-time, 35 hours a week, flexible working available and part time may be considered

Contract: Fixed term maternity cover, 12 months 

Start date: November 2023

 

 

The Postal Museum tells the story of postal communication and its impact on a global society. 

 

We use our collection to explore stories around communication, and to inspire everyone to make richer and more meaningful connections in their lives.

 

·        Openness

·        Generosity

·        Innovation

·        Curiosity 

·        Playfulness 

 

·        Be open and generous in spirit and action

·        Deliver innovation

·        Communicate our stories with clarity and playfulness

·        Be curious about people’s stories and experiences

 

This is a great opportunity to join the team as a maternity cover at an exciting time in the museum’s development, delivering a new Marketing and Communications strategy. The Marketing and Communications team is responsible for developing the museum’s physical and online audiences through targeted campaigns, PR opportunities, brand development and online community management. 

 

The role works with teams across the museum to showcase our unique experience, our award-winning learning programmes and our exciting exhibitions and events. 

 

The Marketing Manager leads on developing and delivering innovative marketing campaigns with our media agency, growing awareness of The Postal Museum across target audiences and delivering against visitor and income targets.

 

The post holder will manage a Communications Officer responsible for social media and PR and will work closely with the Digital Engagement Manager and Designer/ Web Editor to deliver integrated campaigns and content. The role reports to the Head of Marketing and Communications. The post holder acts as an expert adviser to teams across the museum on promotion of their programmes and branding, including retail, venue hire and schools.

 

This maternity cover would suit an experienced Marketing Officer looking for their next challenge or an experienced Manager looking for flexibility in a fixed term contract.

 

 

 

 

·        Line management experience.

·        An understanding of the Travel Trade and Groups markets.

 

·        Plan and manage delivery and evaluation of dynamic, innovative and results-led multi-channel marketing campaigns in support of financial, audience and charitable objectives.

·        Promote and market the museum effectively to ensure growth and retention of key audiences.

·        Identify and develop marketing opportunities with relevant organisations and partners.

·        Manage supplier relationships and campaign budgets.

·        Support marketing campaigns with relevant teams, including retail, schools and venues. 

·        Work with the Digital Engagement Manager to ensure marketing priorities are reflected on the website and campaigns are integrated and trackable.

·        Develop content for email marketing and work with the Digital Engagement Manager on the growth and maintenance of marketing databases and email tactics.

·        Work closely with the Designer/ Web Editor to produce on brand designs and support teams around the museum to brief new designs.  

·        Support the Communications Officer to develop strategies and content for online communities in line with marketing and organisational goals.

·        Manage filming and photoshoots for marketing campaigns and support the Communications Officer on filming requests from media when needed. 

·        Work with the Ticketing and Insights Manager to approach and onboard new travel trade and group travel organisers.

·        Coordinate and contribute to timely reporting for the Head of Marketing and Communications. 

·        With the Communications Officer and Senior Curator, enhance the museum’s reputation, brand and awareness of the collection by supporting the development and optimisation of online content. 

·        Work with the Head of Marketing and Communications on the delivery of the museum’s Marketing and Communications strategy.

·        Assist the Head of Marketing and Communications on brand development and management to ensure the integrity of the brand is maintained and its values embedded.

·        Be a brand champion to improve the use of our visual and verbal identity.

·        Support the museum’s new audience development goals and embed new audience segmentation in media planning and content development. 

·        Manage audience research projects as necessary i.e. visitor surveys and focus groups.

·        Undertake market research projects as required.

·        Actively contribute to organisation-wide strategic priorities including Environmental Sustainability and Equality, Equity, Diversity and Inclusion. 

 

·        Line management of a Communications Officer. The Communications Officer is supported on press delivery by the Head of Marketing and Communications and freelance press support.

·        Manage external agencies, including the museum’s media agency, tourism agency, video agency and distribution.

·        Manage relationships with partners, including tourism, destination and travel trade partners. 

·        Deputise for the Head of Marketing and Communications as required.

 

 

This position may require a basic DBS check which will reveal any unspent convictions. A criminal record may not necessarily be a bar to placement, as any decision will be treated on its merits and individual circumstances subject to the museum’s overriding obligations to protect the children and vulnerable adults in its charge, members of the public, the safety of the museum’s staff and the Collection. 

 

The postholder will be expected to monitor and report on their work as directed by their line manager. The postholder will be expected to pick up ad hoc duties as required. 

 

Flexible working options are available including some remote working. Occasional weekend and out of office hours working may be required. The postholder will be expected to work to office guidelines on handling, health and safety, lone working, etc. as advised, taking responsibility as appropriate. 

 

All staff have access to a range of employee benefits including discounts in the museum’s café and shop, a cycle to work scheme, employee assistance programme and a range of discounts from retail and entertainment to health and wellbeing. 

 
The postholder is expected to have the right to work in the UK and all right to work checks will be conducted prior to the starting date.

CLOSING DATE: 9am, 9th October 2023

INTERVIEWS: w/c 16th October 2023. If required, second round interviews to be held w/c 23rd October.

The Postal Museum is a Disability Confident Employer, if at this point you wish to disclose any disability, kindly let us know at hr@postalmuseum.org before the application deadline in order for us to take appropriate action.