Main Duties and Responsibilities
Marketing Campaigns
- To devise and deliver production campaigns with the support of the Head of Marketing, including strategy and activity plans to achieve project and departmental KPIs.
- To collaborate with the Marketing department on the creation and delivery of dynamic and coherent marketing and communications campaigns for the Library Bar, events/hires, community, literary and development departments ensuring a consistent brand message across all platforms.
- To support and work with the Press Manager to ensure integrated marketing and press campaigns, including assisting the Press Manager with interviews, photoshoots and any other tasks as required.
- To provide hands-on management of campaign activity across a range of marketing channels including social media, third-party promotion, email marketing and print distribution.
- To create campaign materials, including designing social media visuals, creating briefs for print and digital assets, and running the roll-out of content including scheduling, boosting and posting.
- To lead on the creation of video and design content for marketing campaigns, including trailers, artwork, supporting film content and blogs.
- To collaborate with the Marketing and Digital Officer on the management of the Bush’s social media channels to increase brand engagement, grow social media followers and maximise revenue.
- Effectively manage production marketing budgets, optimising and reporting on campaign spend, supported by the Head of Marketing.
- To effectively evaluate and report on campaign performance.
Digital Strategy
- To manage and optimise the Bush Theatre’s digital marketing channels, including email, social media and paid search channels.
- To be the key point of contact for our digital agency, managing briefing, budgets, timelines and reporting.
- To deliver the Bush’s digital and social media strategy for the full range of the theatre’s activities, maintaining and developing the Bush’s brand, voice and profile in the digital arena.
- To keep abreast of relevant new social media platforms and behaviours.
- To work with an external Web Developer to optimize and enhance the Bush Theatre website and keep track of necessary troubleshooting.
Communications
- Work closely with the Head of Marketing, Press Manager and Box Office Supervisor to deliver public facing communications across our platforms, including emergency communications and complaints handling, ensuring a consistent tone of voice.
- Support the Box Office Supervisor to deliver effective and accurate pre-visit audience communications, maintaining FAQs and in-venue signage.
Audience Development
- Support the Head of Marketing and Marketing & Audience Development Officer to deliver the Bush’s audience development strategy – growing the core audience, and adding to it with new, regular attenders appropriate to the evolving programme.
- To support in the gathering and presenting of audience data, to help shape the Bush’s financial and social objectives and assist in the business planning process.
General
- Attend read-throughs, sharings, previews, press and supporters’ nights and other Bush Theatre events as required.
- Actively deliver green policies and practices for the department.
- Adhere to, and actively contribute to, Bush Theatre policies, including Equalities (including diversity, access, and equal opportunities), Environmental and Health & Safety.
- To maximise income and minimise expenditure wherever possible without jeopardising the quality of the work or the reputation of the Bush Theatre.
- To manage projects for interns when required.
- Any other duties as reasonably required.