Key Responsibilities:

• Assist the Digital Marketing Executive in the creation of engaging content for various channels, including social media, email, blogs, and website updates.  
• Support the design and production of marketing materials, such as flyers, posters, and digital assets.  
• Adapt and repurpose content to suit different platforms while maintaining brand consistency. 
• Help develop and maintain a content calendar to ensure consistent and timely communication. 

• As required, support the Digital Marketing Executive with Bookmark’s social media accounts by scheduling posts, monitoring engagement, and responding to comments and DM’s. 
•  Assist in creating social media campaigns that align with broader marketing objectives. 
•  Track and report on social media performance, providing insights to optimize future activities. 

• Assist in the creation and distribution of email campaigns, including newsletters, volunteer updates, and event promotions, ensuring content is compelling and tailored to audience segments. 
•  Manage email lists and ensure data accuracy, adhering to GDPR guidelines. 
•  Track email campaign performance and suggest improvements based on analytics.  

• Assist in the planning and execution of marketing campaigns to drive volunteer sign-ups, donations, and brand awareness. 
•  Work with the team to develop campaign materials and track their effectiveness. 
•  Provide administrative support across projects and workstreams, such as managing campaign timelines, stakeholder communications, budgets, and reporting. 

• Organise, feedback and manage marketing briefs that come to the Marketing team from teams across the organisation.  
• Provide day-to-day support to the marketing team, including managing enquiries, ordering printed materials, and maintaining records of stock supplies. 
•  Collaborate with other teams within the charity to ensure marketing efforts are aligned with overall objectives. 
•  Contribute to brainstorming sessions and bring fresh ideas to the table. 

Person Specification:

• A degree in marketing, communications, media, or equivalent experience or qualifications will be considered.  

• Must have had at least one prior full or part-time marketing, communications or related role. 
• Working knowledge of marketing software and tools, content creation and social media (e.g. Hootsuite, Asana, HubSpot, Canva, Adobe Spark etc) 
•  Experience in the charity or non-profit sector is beneficial but not mandatory.  

• Strong written and verbal communication skills, with a keen eye for detail. 
• Strong copywriting skills with the ability to adapt content for different audiences and mediums, while adhering to brand guidelines.  
• Creative thinking with the ability to generate ideas and solve problems. 
• Excellent time-management and organisational skills, with the ability to handle multiple tasks calmly and effectively at the same time. 
• Good understanding of digital marketing principles, including social media, email marketing, and content creation. 
•  Proficiency in Microsoft Office (Word, Excel, PowerPoint) and basic working knowledge of CRM systems or marketing tools. 

• Passionate about literacy and education and committed to Bookmark’s mission. 
•  Eager to learn, with a proactive approach to growing your skills, your professional development and taking on responsibility. 
•  Strong interpersonal skills to manage stakeholders at all levels and collaborate within a team. 
•  Flexible and adaptable, with the ability to handle multiple tasks and changing priorities. 
•  Effective time management, able to organise multiple work streams and projects.