The Junior Product Marketing Manager will support the planning and delivery of product marketing activity for Secret Mode’s published games, helping each title communicate its appeal clearly and reach the right audiences.

Working closely with colleagues across Marketing, Creative, PR, Community, Influencer Relations, Platform Engagement, Commercial and Production, as well as external development partners, you will help deliver effective campaign plans and marketing materials.

This is a hands-on role for an organised, curious and collaborative marketer who is passionate about video games. You will contribute to product marketing plans, learn from experienced colleagues and take ownership of clearly defined tasks and workstreams, with guidance and support from the wider team.

•  Support the development and upkeep of product positioning, audience profiles and key messaging for assigned Secret Mode titles.

•  Help maintain go-to-market plans covering announcements, reveals, previews, demos, launches, updates and post-launch activity.

•  Research comparable games, genre trends, player needs and platform activity, summarising useful findings for the team.

•  Build knowledge of each game’s features, creative vision, audiences and strengths by working with development partners and internal teams.

•  Help ensure approved positioning and messaging are reflected consistently across marketing, PR, community, influencer, creative and platform activity.

•  Assist with campaign planning and delivery for assigned titles, helping keep activity coordinated and focused on the intended audience.

•  Work with PR, Community, Influencer Relations, Creative, Platform Engagement and Commercial colleagues to support joined-up campaigns.

•  Maintain campaign calendars, marketing beat plans, asset trackers, content plans, creative briefs and stakeholder updates.

•  Coordinate information and approvals with Production and development partners, helping ensure marketing activity reflects build availability, milestones and release schedules.

•  Flag changes, risks or missing information promptly and help the team keep plans up to date as priorities evolve.

•  Gather market, audience, competitor and player insight to inform product marketing activity.

•  Monitor relevant games, genres, platform activity and player conversations, sharing useful observations with the team.

•  Help track campaign indicators such as wishlist growth, store performance, community sentiment and content engagement.

•  Prepare clear summaries, status updates and initial recommendations for review by the Product Marketing Manager or other relevant colleagues.

•  Help create product briefs, messaging documents, audience summaries, campaign narratives and positioning guidance.

•  Prepare creative briefs and asset requirements with guidance, ensuring requests are clear and aligned with the campaign’s audience and objectives.

•  Review store copy, trailers, screenshots, social content and other marketing materials for accuracy, consistency and alignment with approved product information.

•  Work with development partners to gather product details, coordinate feedback and keep messaging documents up to date.

•  Provide internal teams with accurate product information and useful campaign context, escalating questions or proposed changes where appropriate.

•  Support launch preparation and delivery by helping coordinate marketing activity, assets, messaging and stakeholder communications.

•  Track campaign activity and results, recording key learnings, risks and opportunities for further engagement.

•  Gather updates from Community, PR, Influencer Relations and Commercial colleagues to help build a picture of player response, press coverage, creator activity and sales indicators.

•  Contribute data, observations and summaries to post-campaign reviews and lessons-learned reports.

•  Support ongoing update, promotion and lifecycle marketing activity as required.

•  Some experience in marketing, communications, games publishing, brand support, content or a related role, or relevant experience gained through study, placements or personal projects.

•  An interest in product marketing and an understanding of how positioning, audiences, messaging and campaign activity help a game reach players.

•  Strong written communication skills and the ability to organise product information into clear, audience-focused messages.

•  Comfortable working collaboratively with a range of teams and building relationships with internal colleagues and external partners.

•  Confidence using research, spreadsheets, presentations and basic performance data; willingness to develop analytical skills.

•  Strong organisation and attention to detail, with the ability to track tasks, deadlines, assets and approvals across multiple projects.

•  A proactive approach to asking questions, sharing progress, taking feedback and learning new skills.

•  A genuine passion for video games and curiosity about different genres, players and gaming communities.

•  Curious and enthusiastic about how games are positioned, marketed and discovered by players.

•  Creative and commercially minded, with an interest in understanding what makes a game distinctive and appealing to its audience.

•  Collaborative and considerate, able to build positive working relationships and contribute to a shared team goal.

•  Highly organised and detail-focused, comfortable managing assigned tasks and keeping plans and documentation accurate.

•  A clear communicator who can summarise information concisely and adapt their approach to different audiences.

•  Adaptable and solutions-focused, willing to respond positively when priorities or campaign timings change.

•  Receptive to feedback and motivated to develop product marketing skills, take on increasing responsibility and help Secret Mode and its development partners bring distinctive games to players.