Digital Engagement Manager (maternity cover)
Salary £ 36,000
Central London
Vacancy listed 21/09/2023
Application deadline 09/10/2023
Details
 
The Postal Museum is one of the newest and most exciting museums in London. We opened in 2017 and have already established the museum as a must-visit destination with award-winning experiences. Alongside hands-on exhibitions exploring over 500 years of British social and communications history, visitors can experience a subterranean ride through the tunnels of the old Post Office Underground Railway – Mail Rail. The museum welcomes over 160,000 visitors and our online content reaches almost a million users a year. We deliver award-winning learning, access and outreach programmes and provide unique experiences including popular Tunnel Walks under the streets of London. The museum also operates a children’s play space – Sorted – popular with young families and schools. Alongside all this we offer one of the most unique venues in London for corporate hire and filming locations.
                                                                                     
 
Based: Central London, flexible working and home working options
Salary: £36,000 Gross per annum
Reports to: Head of Marketing and Communications
Responsible for: Designer/ Web Editor 
Hours: full-time, 35 hours a week, flexible working available and part time may be considered
Contract: Fixed term maternity cover, 12 months 
Probation Period: 3 months
Start date: Mid November to Mid-December (negotiable)
 
 
Who We Are 
 
The Postal Museum tells the story of postal communication and its impact on a global society 
 
What We Do 
 
We use our collection to explore stories around communication, and to inspire everyone to make richer and more meaningful connections in their lives 
 
Our Values Are 
·        Openness
·        Generosity
·        Innovation
·        Curiosity 
·        Playfulness 
 
We Will 
 
·        Be open and generous in spirit and action
·        Deliver innovation
·        Communicate our stories with clarity and playfulness
·        Be curious about people’s stories and experiences
 
PURPOSE OF THE JOB
This is a great opportunity to join the team as a maternity cover at an exciting time in the museum’s development. The Marketing and Communications team is responsible for developing the museum’s physical and online audiences through targeted campaigns, excellent online content, PR opportunities, brand development and online community management. 
 
The Digital Engagement Manager leads on engaging our audiences through the end-to-end customer journey. This includes management of our web development agency, playing a leading editorial role in digital content and working closely with the Ticketing and Insights Manager to deliver the best experience for visitors. Working closely with the Marketing Manager, the role ensures that campaigns are integrated, tracked and analysed and that customer data is managed and used appropriately. 
 
The role works with teams across the museum to creatively showcase our unique experience and collection, our award-winning programmes and our exciting programme of exhibitions and events online. 
 
We are at the start of an exciting CRM and ticketing project, which this role would play an active and important role in delivering as it progresses. 
 
The post reports to the Head of Marketing and Communications and is responsible for the Designer/ Web Editor, who works closely with the Digital Engagement Manager to deliver improvements to the website, manage Adwords and to deliver integrated, design-led campaigns.
 
The job holder can work predominantly remotely, working from the museum on average 1-2 days a week. 
 
 
PERSON SPECIFICATION
 
EXPERIENCE
(Essential criteria)
  • Demonstrable knowledge and experience of website management.
  • Demonstrable experience of managing relationships with web development providers and working with web Content Management Systems for website production.
  • An understanding of end-to-end customer journeys and delivering excellent and engaging user experiences.
  • Demonstrable experience of using Google suite of tools - specifically Analytics.
  • Experience of working at a ticketed venues with online ticketing needs. 
  • Demonstrable experience working on digital projects.
(Desirable criteria)
  • Experience of working in the cultural/heritage sector.
  • Experience of Google Ads, Tag Manager, MyBusiness, Developer Tools.
  • Experience of any of the following: Hotjar, Shopify 
  • Experience of Email Service Providers (e.g Mailchimp)
  • Experience of CRM 
  • Experience of Wordpress
  • Budget management experience.
 
SKILLS/KNOWLEDGE
(Essential criteria)
  • Excellent written and verbal communication skills.
  • Excellent interpersonal and team working skills.
  • Ability to identify opportunities and proactively improve practices. 
  • A clear, analytical and flexible approach to problem solving.
  • Thorough understanding of technical aspects of digital content, such as SEO, UX, A/B testing.
  • Some knowledge of HTML/CSS.
  • Attention to detail, organised and able to meet deadlines and work on multiple projects simultaneously.
 
(Desirable criteria)
  • Line management experience 
 
PERSON
(Essential criteria)
  • The ability to communicate well and frequently with colleagues.
  • Passionate about creative uses of digital technologies to enhance engagement with audiences. 
 
JOB DESCRIPTION
 
Key Responsibilities and Duties
 
·        Manage relationships with key service providers (i.e. website developer, web hosts), seeking out opportunities for the museum to improve engagement with its digital offer.
·        Identify and implement solutions for engaging end-to-end customer journeys.
·        Work closely with our web developer, ticketing provider, and internal Operations, Booking Support and IT teams to evaluate and optimise customer journeys between website and ticketing.
·        Manage quality and consistency of content and identify opportunities to improve engagement across our online channels, in line with the museum’s brand and strategic aims.
·        Work closely with content contributors, especially the Communications Officer and Marketing Manager, and content editors, especially Designer/ Web Editor, on the end-to-end experience of customers. 
·        Support colleagues across teams to showcase our unique experience and collection, our award-winning programmes and our exciting programme of exhibitions and events online.
·        Play a key role the CRM project group. 
·        Support the Marketing Manager and Designer/Web Editor to improve SEO for digital channels.
·        Monitor, measure and respond to audience feedback and data to propose and develop technical improvements for audience engagement through online channels. 
·        Review weekly data studio reports with Designer/ Web Editor and suggest improvements to reporting and data analysis. 
·        Provide creative input, research and development oversight for new interactions online.
·        Identify emerging trends in digital engagement.
·        Support and develop the Designer/ Web Editor with regular one-to-ones, time for professional development and training. 
·        Manage the website budget reporting to the Head of Marketing and Communications.
·        Manage reporting of digital activity for Executive Team, Trustees and colleagues across the museum, with the Designer/ Web Editor and Marketing Manager. 
·        Attend Information Governance Group meetings and adhere to retention schedule guidelines for website data and marketing data. 
·        Act as Duty Senior at the museum on occasion, deputising for the Executive Team. 
·        Any other tasks that may be required from time to time, as determined by the Line Manager.
 
WORKING CONDITIONS 
 
This position may require a basic DBS check which will reveal any unspent convictions. A criminal record may not necessarily be a bar to placement, as any decision will be treated on its merits and individual circumstances subject to the museum’s overriding obligations to protect the children and vulnerable adults in its charge, members of the public, the safety of the museum’s staff and the Collection. 
 
The postholder will be expected to monitor and report on their work as directed by their line manager. The postholder will be expected to pick up ad hoc duties as required. 
 
Flexible working options are available including remote working. Occasional weekend and out of office hours working may be required. The postholder will be expected to work to office guidelines on handling, health and safety, lone working, etc. as advised, taking responsibility as appropriate. 
 
All staff have access to a range of employee benefits including café and shop discounts, a cycle to work scheme, employee assistance programme and a range of discounts from retail and entertainment to health and wellbeing.

The postholder is expected to have the right to work in the UK and all right to work checks will be conducted prior to the starting date.

CLOSING DATE: 9am, 9th October 2023
INTERVIEWS: w/c 16th October 2023

The Postal Museum is a Disability Confident Employer, if at this point you wish to disclose any disability, kindly let us know at hr@postalmuseum.org before the application deadline in order for us to take appropriate action.
Notes

HOW TO APPLY:
To apply please click 'apply' below, fill in your contact details and upload your CV and a cover letter which highlights your experience against the criteria in the Job Description's personal specification.

If you have any difficulties uploading your documents please contact hr@postalmuseum.org.

Please note that if we receive enough applications, we reserve the right to close the advert earlier than the deadline.


This vacancy has now been closed