Content Strategist
Salary £ Competitive
London
Vacancy listed 08/12/2025
Application deadline 18/01/2026
Details
About Hawthorn

We are an independent and agile strategic communications consultancy. For over 10 years, we’ve delivered exceptional work for individuals and organisations worldwide, from Forbes, Maybourne Hotels and Kering, to DAZN, Aegon, and News UK.

We’re small enough to give clients our full attention, yet big enough to handle the most ambitious and high-stakes briefs. Our dynamic and deeply connected team works across corporate communications, crisis management, and public affairs.

Our structure enables us to deliver fully integrated, data and behaviour-driven campaigns, regularly working with blended client teams spanning comms, marketing, sales and the most senior decision-makers and strategists. We’re committed to creating a team atmosphere fuelled by learning, unafraid to take new paths and ask hard questions, while always putting the commercial objectives of our clients first. 

No templated thinking, no assumptions, just smart, expansive thinking and creative solutions that make an impact.

We believe in empowering our people with freedom and autonomy, supporting innovation and providing tailored growth opportunities and having fun along the way. Diversity of thought and background fuels our creativity and collaboration, and we’re committed to building an inclusive, connected culture where everyone can belong and thrive.

At Hawthorn, our focus is on creating exceptional outcomes for clients by fostering a culture where our people can thrive. We provide the trust, resources, and flexibility they need to innovate and deliver excellence. If you’re seeking a dynamic environment that values creativity, ambition, and entrepreneurial spirit; offers diverse and challenging opportunities; fosters continuous learning; and encourages collaboration among big thinkers, then Hawthorn is the place for you.

Our Values

·         Creative: You are an innovative thinker who brings originality and flair to every challenge.

·         Ambitious: You are driven and passionate, with an unwavering commitment to achieving both your personal goals and the company’s objectives.

·         Entrepreneurial: You are a proactive self-starter, always looking to build networks and capitalize on new opportunities.

·         Collaborative: You are a dedicated team player who supports colleagues, builds strong partnerships, and is committed to helping others succeed while delivering impactful results.

·         Connected: You excel at forging and maintaining strong relationships, ensuring that ideas and opportunities flow smoothly within the team and with clients.

Overview
 
As a Content Strategist you’ll act as the connector between insight, creativity, and execution, inspiring colleagues to think audience first, understanding who they are, what they care about, and how they behave across digital platforms. You’ll translate these insights into sharp strategies for clients working across sectors and spaces.
 
You’ll be a trend-spotter, innovator, storyteller, and analyst, decoding data and cultural signals to create channel-specific strategies and plans for campaigns, strategic communications, and year-round engagement activities for our clients. Your work will ensure our communications perform exceptionally against client objectives, measured by depth, breadth, and scale of audience engagement.
 
You will be a trusted advisor to senior clients and go-to source of insight and counsel. You are a strategic thinker with deep experience developing and overseeing the execution of high-quality, multidisciplinary campaigns on behalf of clients. You and your peers are central to the running of the consultancy, driving Hawthorn’s entrepreneurial culture and taking responsibility for managing junior members of the team – playing a key role in developing and retaining Hawthorn’s talent.
 
You will shape and deliver strategy and content for a wide range of clients as well as advising other client teams across the business. You’ll provide expert guidance on everything from writing and developing content that cuts across multiple channels to building our knowledge and evidence base for informed content decisions.
 
Key Responsibilities
 
For clients:
·         Interpret client briefs and turn them into actionable content strategies, advising on formats, platforms, placements, and tone of voice. 
·         Use research and platform data to understand audience behaviours, preferences, and trends, and turn these insights into effective content strategies for clients and new biz prospects.
·         Oversee content planning and optimisation, ensuring creative outputs are audience-relevant, aligned with campaign objectives and measurable.
·         Contribute creative and original ideas in brainstorms and client meetings (as well as new biz pitch processes), shaping narratives and social storytelling. 
·         Monitor and interpret analytics (reach, engagement, retention, conversions) to evaluate content effectiveness and inform future campaigns.
·         Work collaboratively across a diverse client portfolio in sectors including tech, media, energy, financial services, and luxury. 
·         Collaborate with internal teams, clients, and contractors, responding promptly to feedback to deliver high-quality outputs. 
·         Partner with cross functional stakeholders to uncover challenges and opportunities, to anticipate needs and confidently transform insights into actionable briefs.
 
For Hawthorn:
·         Split your time between leading content strategy for your own clients and contributing expertise in an advisory capacity across Hawthorn’s broader portfolio.
·         Own content strategy and roadmaps for Hawthorn (and clients), setting priorities, themes, and success metrics across channels. 
·         Oversee account management and support senior leaders in business development activities.
·         Stay up to date with evolving digital trends, platform updates, and user behaviours to inform strategy and execution. 
·         Actively build your network and seek new opportunities and partnerships for Hawthorn, and its clients.
·         Champion Hawthorn’s entrepreneurial values, ensuring exceptional results and client satisfaction. 
·         Maintain high delivery standards across all your work, consistently meeting agreed scopes and timelines. 
·         Mentor and empower team members, fostering professional development and a culture of continuous improvement. 
 
Candidate specification
·         Proven experience (5+ years) in content strategy, digital marketing, and strategic communications within an agency or multi disciplined organisation. 
·         Established track record of campaign delivery as well as strategy for ongoing programmes.
·         Strong ability to interpret briefs and translate them into actionable strategies across multiple channels. 
·         Confident scoping projects, managing budgets and ensuring clients and briefs remain profitable for the consultancy. 
·         Demonstrated expertise in social media platforms, content formats, and distribution strategies (paid and organic). 
·         Ability to decode data and cultural insights to inform creative and strategic decisions. 
·         Excellent writing and storytelling skills, with the ability to craft compelling narratives for diverse audiences. 
·         Experience collaborating with different teams to deliver integrated content solutions. 
·         Strong project management skills, able to prioritise, set roadmaps, and deliver high-quality outputs under tight deadlines. 
·         Solid understanding of SEO principles, analytics, and performance measurement. 
·         Experience in hands-on content creation (e.g., video, graphics, social cards) and repurposing content for different platforms. 
·         Familiarity with digital trends, platform updates, and audience behaviour insights. 
·         Trusted advisor to senior clients and prepared to take well-considered risks.
·         Develops and nurtures high-performing teams that enjoy coming to work each day.
·         Exceptional written and verbal communications skills to work effectively with diverse teams and clients.
Benefits

We offer competitive salaries that fully reflect your skills and experience, and benefits that support your mental, physical, financial, and social wellbeing, including:
• Benefits including Pension, Salary Exchange, nursery salary sacrifice scheme, medical and life insurance, plus cycle to work and technology schemes.
• Flexible working options based around home and office locations, with flexible working patterns.
• Time-off including annual, parental, sabbatical, and volunteering leave.
• 25 days annual leave in year one, 26 days thereafter.
• Annual charity day where an employee can volunteer their time to a chosen charity of their choice
• A continuous learning culture to support your growth and tailored training opportunities.
• Proactive wellbeing support including our Employee Assistance Programme (EAP), sick leave provision, mental health first-aiders, and menopause app Peppy.
• Office perks including breakfasts, lunches, snacks and drinks
• A packed social calendar which includes sports and cultural activities, charity bike rides, plus not-to-be missed summer and Christmas parties each year.

apply