Reports To: Chief Executive Officer
Member of: Executive Leadership Team
Location: Hybrid (Lilleshall/Home Based)
Direct Reports: You will lead and develop a team of 4 direct reports, providing strategic leadership across the areas of Membership & Clubs, Workforce Development, Participation, EDI, Impact & Growth and Events & Competitions.

Role Purpose

The Director of Growth & Engagement provides strategic leadership for the development, growth and long-term sustainability of all forms of archery across the UK.

As a member of the Executive Leadership Team, the Director will shape and deliver Archery GB’s growth & engagement agenda, leading the organisation’s work to grow participation, strengthen clubs and communities and develop an inclusive and skilled workforce - ultimately positioning archery as a relevant and impactful sport within the wider sport, health and community landscape.

The role will ensure the organisation adopts an insight-led, archer-centred and place-based approach that enables sustainable growth across all disciplines of archery, whilst delivering against Archery GB's strategic ambitions.

The role provides strategic leadership across the areas of:
•        Membership & Clubs
•        Workforce Development
•        Participation
•        EDI
•        Impact & Growth
•        Events & Competitions

1. Strategic & Executive Leadership

•        Lead Archery GB’s Growth & Engagement Strategy, translating organisational ambitions into priorities, plans, investment and measurable outcomes.

•        Ensure an integrated approach to growth across participation, membership, clubs, workforce, coaching, communities and commercial development.

•        Anticipate trends, opportunities, policy developments and risks affecting the future growth of archery.

•        Contribute to Archery GB’s executive leadership, governance and culture, providing strategic advice to the CEO and Board.

•        Lead directorate finance, resources, risk and compliance, ensuring value for money and measurable impact.2. Participation, Membership & Club

•        Grow and diversify participation and membership, improving recruitment, retention and re-engagement.

•        Develop a compelling membership offer that responds to changing participant and customer needs.

•        Create new products, programmes and opportunities that grow participation and generate income.

•        Enable thriving, inclusive and sustainable clubs, strengthening their reach, resilience and financial sustainability.

•        Ensure the member and customer voice shapes organisational decisions.

•        Strengthen Archery GB’s governance and relationships with Home Nations, Counties and Regions.

2. Place-Based Development & Partnerships

•        Lead a place-based approach to investment and development, targeting resources where they can achieve greatest impact.

•        Position archery as a contributor to wider health, wellbeing, physical activity and community outcomes.

•        Build strategic partnerships across sport, government, education, health and the community sector.

•        Lead relationships with funding partners, securing investment and maximising emerging funding opportunities and social impact.

•        Represent Archery GB nationally and internationally, strengthening its position as a respected and trusted partner.

3. Workforce Development

•        Develop a modern, inclusive and future-ready archery workforce, aligned with UK Coaching and CIMSPA professional standards and frameworks.

•        Support the Head of Workforce with the long-term development of volunteers, coaches, officials and club leaders for all disciplines, in line with the UK Coaching Code of Practice for Coaches.

•        Oversee the creation of modern learning, development and accreditation pathways that reflect future participant and community needs.

•        Strengthen volunteer engagement and community leadership, and support clubs to build leadership, governance and operational capability.

4. Events, Competitions & Experiences

•        Oversee the development of Archery GB's event and competition strategy, ensuring events and competitions support participation, inclusion, membership and growth..

•        Support the development of innovative formats and experiences, including participation-focused opportunities alongside established competitive pathways.

•        Ensure national events deliver member value, community connection and organisational impact.

Leadership & Culture

•        Creates a psychologically safe and empowering environment where people thrive.

•        Leads and develops high-performing teams, building organisational capability through succession planning and talent development.

Strategic Thinking & Delivery

•        Outstanding strategic leadership capability, with the ability to translate strategy into operational delivery.

•        Strong analytical and decision-making capability, with strong commercial and financial acumen.

Influence & Relationships

•        Strong stakeholder influencing and relationship-building skills, with excellent communication and advocacy skills.

•        Ability to lead through influence as well as direct authority.

Insight & Impact

•        Uses insight, research and participation, membership and customer data to inform evidence-based decisions and identify opportunities for growth.

•        Establishes clear success measures and evaluation frameworks, captures learning, and communicates impact effectively to funders, partners and stakeholders.

Visionary & Innovative

•        Visionary, future-focused, curious and innovative; champions innovation, continuous improvement and customer-focused service delivery.

Collaborative & Empowering

•        Works collaboratively with Executive colleagues and fosters a culture of accountability, collaboration, inclusion and learning.

Inclusive & Values-led

•        Authentic, inclusive and person-centred; champions equality, diversity and inclusion throughout the workforce and community.

Resilient & Committed to Learning

•        Resilient and adaptable, committed to learning and continuous improvement, and creates a culture of continuous learning across the sport.

Essential Experience

•        Senior leadership experience within sport, physical activity, community development or a related sector.

•        Successful delivery of large-scale growth, participation or community development strategies.

•        Experience leading significant organisational or cultural change.

•        Experience managing significant budgets and investment programmes.

•        Experience influencing complex stakeholder environments.

•        Experience leading multidisciplinary teams.

Essential Knowledge

•        Understanding of the sport and physical activity landscape.

•        Knowledge of participation growth and behaviour change principles.

•        Understanding of workforce development and volunteer systems.

•        Knowledge of place-based working and community development.

•        Understanding of governance, safesport and public investment.