Commercial Executive - Events
Salary £ Competitive
LNER Stadium, Sincil Bank, Lincoln LN5 8LD
Vacancy listed 19/05/2026
Application deadline 05/06/2026
Details
Imps Territory is one of the most ambitious stadium transformation projects in the EFL - a major investment in premium hospitality, conferencing, events and supporter experience designed to create a world-class destination venue in the heart of Lincoln. 
 
We are looking for an energetic, commercially driven Commercial Executive to build and scale a significant non-matchday events business from the ground up. 
 
This is not a traditional football hospitality role.  We are looking for someone entrepreneurial, proactive and relationship-led who thrives on outbound sales, building pipelines, creating opportunities and turning the Imps Territory vision into revenue. 
 
The successful candidate will play a key role in shaping and commercialising a new premium events proposition during an exciting period of growth and transformation for the Club. 
 
The Role 
 
The Commercial Executive will lead the proactive sales and commercial development of Imps Territory’s non-matchday events offering. 
 
This includes driving revenue across: 
 
  • Conference & banqueting 
  • Corporate events 
  • Weddings & celebrations 
  • Private hire 
  • Christmas parties 
  • Live events & entertainment 
  • Fan village activations 
  • Premium hospitality experiences 
 
The role will focus heavily on outbound business development, strategic relationship building, local and regional networking, pipeline generation and converting opportunities into long-term commercial value. 
 
The successful candidate will work closely with Marketing & Communications, Hospitality, Operations and Commercial Partnerships teams to position Imps Territory as one of the region’s leading destination venues. 
 
Key Responsibilities 
 
  • Build and manage a high-quality events sales pipeline using HubSpot CRM 
  • Drive proactive outbound business development activity across regional corporate and consumer markets 
  • Generate new event opportunities through networking, prospecting and relationship management 
  • Convert enquiries into confirmed bookings and long-term client relationships 
  • Develop and deliver sales and marketing strategies to support ambitious non-matchday revenue targets 
  • Conduct venue tours, presentations and client meetings 
  • Collaborate with the MarComms team on campaigns, launches and promotional activity 
  • Work alongside operational and hospitality teams to ensure exceptional client experience 
  • Support the launch and commercialisation of new premium hospitality and events spaces 
  • Identify opportunities for new products, experiences and revenue streams 
  • Maintain accurate forecasting, reporting and pipeline visibility through CRM systems
  • Represent the Club and Imps Territory professionally across events and business communities 
 
What We’re Looking For 
 
We are looking for someone commercially sharp, ambitious and very proactive who enjoys building relationships and creating opportunities. 
 
The ideal candidate will likely come from: 
 
  • Premium hospitality 
  • Venue sales 
  • Hotels 
  • Conferencing 
  • High-end events 
  • Lifestyle or challenger hospitality brands 
 
Experience within football is not essential. More important is: 
 
  • A proven track record in proactive sales and revenue generation 
  • Strong networking and relationship-building ability 
  • Confidence selling premium experiences and event concepts 
  • Experience managing sales pipelines and KPIs 
  • High energy and self-motivation 
  • Strong communication and presentation skills 
  • Entrepreneurial mindset 
  • Ability to operate effectively within a fast-moving growth environment 
 
Why Join Us? 
 
This is a rare opportunity to help shape a major growth project within one of the EFL’s most progressive and innovative football clubs. 
 
You will be joining: 
 
  • A club newly promoted to the EFL Championship  
  • An innovation-led culture 
  • A transformational stadium development project 
  • A leadership team committed to growth and new ideas 
  • A role with genuine visibility and impact 
 
For the right person, this is an opportunity to build something meaningful — not simply maintain an existing operation.

How to apply

We are working with Red Recruitment agency to recruit for this position.

  • Complete and sign the Job Application Form and submit with your application
  • Complete the Equal Opportunities Monitoring Form by following this link Lincoln City Football Club Equal Opportunities Monitoring Form – Fill in form
  • Upload a copy of your CV and covering letter (in one document) detailing the reason you feel you will be a great fit for this role and highlighting any relevant experience 

PLEASE NOTE:  Only applicants who follow the Safer Recruitment Job Application Process detailed above, will be considered.

CLOSING DATE:  5 JUNE 2026
INTERVIEWS: 10TH AND 18TH JUNE 2026
ANTICIPATED START DATE: JULY 2026
Benefits

25 days holiday plus bank holidays
Free on-site parking

Attached documents
Title File
Job Application Form Job_Application_Form_2026_Editable.pdf
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