Commercial Sales Executive
Salary £ Competitive
LNER Stadium, Sincil Bank, Lincoln LN5 8LD
Vacancy listed 15/05/2026
Application deadline 29/05/2026
Details
Lincoln City Football Club (LCFC) is an ambitious, community-driven football club with a proud heritage and a clear vision for growth on and off the pitch.  We are seeking a confident and proactive commercial sales executive to join our existing team to:

  • Drive new business B2B sales across LCFC’s commercial portfolio, including partnerships, sponsorships, advertising and corporate hospitality 
  • Identifying and developing new business opportunities while creating innovative ideas to maximise commercial revenue and activation value 
  • To build and maintain strong relationships with current and prospective partners to support revenue growth, renewals and long-term commercial success 
 
Measures of Success 
  • Relationships - ability to build/maintain/develop relationships with current and new partners
  • Commercial product knowledge - understanding of the business and all commercial products
  • Sales – ability to drive new business from prospecting through to close 
  • Positive feedback - feedback received from The Board, managers, colleagues and customers

General responsibilities 
  • New business B2B sales 
  • Partnerships 
  • Sponsorships 
  • Advertising 
  • Corporate Hospitality 
  • Commercial Events

Main Duties
  • Alongside the Head of Commercial, drive new business B2B sales including partnerships, sponsorships, advertising, commercial events and corporate hospitality  
  • Be confident in managing the full end-to-end sales process 
  • Take ownership of sales pipeline and actively drive pipeline discipline 
  • Be able to work with the Commercial department's CRM system and technology stack, ensuring inputs are consistently up to date 
  • Be present at all home match days to support sponsor involvement 
  • Be a key part to delivering the highest quality matchday experience for matchday sponsors and corporate hospitality guests
  • Work closely with marketing, communications, retail, hospitality, ticketing and matchday operations to drive partnership, sponsorship and corporate hospitality sales 
  • Work closely with partnership delivery team to understand further partner sales opportunities 
  • Support the Head of Commercial and wider commercial team with any other commercial support needed to achieve the commercial team’s objectives
  • Be key to maintaining a high renewal rate across the Commercial department 
  • General administration as and when required

Person Specification 
These are the attributes you need to be to be considered for this role.  All criteria are essential.  To be considered for working at LCFC we expect you to share and demonstrate Our Values.  These are a key part to you getting the most out of work at Lincoln City Football Club.  
 
Experience & Qualifications 
  • Experience of working in a B2B sales environment 
  • Experience of working in a sports environment 
  • Sound knowledge and an understanding of excellent customer service within a sales environment

Skills and personal attributes 
  • Ability to build excellent working relationships  
  • Ability to confidently manage the end-to-end sales process  
  • Resilient and determined sales attitude 
  • Strong work ethic with a can-do attitude with drive and self-motivation 
  • IT skills, accuracy and attention to detail 
  • Ability to manage a busy pipeline and multiple sales at once 
  • Solution focused mindset 
  • Full UK Driving licence required

How to apply
  • Complete and sign the Job Application Form and submit with your application
  • Complete the Equal Opportunities Monitoring Form by following this link Lincoln City Football Club Equal Opportunities Monitoring Form – Fill in form
  • Upload a copy of your CV and covering letter (in one document) detailing the reason you feel you will be a great fit for this role and highlighting any relevant experience 

PLEASE NOTE:  Only applicants who follow the Safer Recruitment Job Application Process detailed above, will be considered.

CLOSING DATE:  29 MAY 2026
INTERVIEWS:  3-5 JUNE 2026
ANTICIPATED START DATE: JULY 2026

Should you have any questions with regard to this role, please email recruitment@theredimps.com.

This document is a guide only and should not be regarded as exclusive or exhaustive.  It is intended as an outline indication of the areas of activity and will be amended in the light of changing needs of the organisation.  All employees may be required to undertake any other duties as may be reasonably required.  Lincoln City Football Club and Foundation is an equal opportunities employer. 
Benefits

25 days holiday plus bank holidays
Free on-site parking

Attached documents
Title File
Job Application Form Job_Application_Form_2026_Editable.pdf
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