CRM Executive
Salary £ Competitive
LNER Stadium, Sincil Bank, Lincoln LN5 8LD
Vacancy listed 23/04/2026
Application deadline 17/05/2026
Details
Lincoln City FC is an ambitious, community-driven football club with a proud heritage and a clear vision for growth on and off the pitch. We are seeking a well-organised and pro-active CRM Executive to support the commercial, marketing and retail departments.

Role Purpose
The CRM Executive will support the day-to-day management, delivery and optimisation of Lincoln City FC’s CRM systems, supporter communications and digital platforms, including the club website, app, ticketing, in-house retail and commercial marketing systems. This role is suited to a recent graduate or someone at the early stage of their career in digital, marketing, data or sports business. It focuses on ensuring accurate data management, efficient campaign delivery and reliable operational support.

Key Responsibilities

CRM Operations & Data
  • Maintain accurate supporter records within the CRM platform
  • Perform regular data cleansing, validation and segmentation
  • Provide regular updates and reports on digital and CRM activity
  • Manage data imports from ticketing, in-house retail/ecommerce systems, and third-party platforms
  • Ensure GDPR compliance and correct handling of consent
  • Support basic reporting and dashboard maintenance

Campaign Delivery (CRM & Digital Marketing Support)
  • Build and send email campaigns, newsletters and automated journeys
  • Support the delivery of club-wide digital marketing activity across email, website and app channels
  • Schedule matchday-orientated communications, transactional messaging and promotional campaigns
  • Assist with retail and merchandise campaigns now, including product launches, promotions, and seasonal campaigns
  • Test campaigns for accuracy, formatting and deliverability
  • Monitor engagement metrics including open rates, click-throughs and conversion where available

Digital Platforms & Content Support
  • Assist in day-to-day content updates and operational support for the club’s website and mobile app
  • Support the execution of all digital marketing activity across club channels, including website, app and CRM-led communications
  • Monitor platform performance and user experience, escalating issues as needed
  • Support integration of CRM, ticketing and retail systems to ensure a joined-up supporter journey across all touchpoints

Retail & E-Commerce Support
  • Support the in-house retail operation from a digital and CRM perspective
  • Assist with uploading and maintaining product data within ecommerce platforms
  • Ensure supporter segmentation is used effectively to target retail offers and merchandise campaigns
  • Help monitor performance of retail campaigns and report on engagement and sales trends
  • Support coordination between retail, marcomms and digital teams to ensure consistent messaging and timing

Matchday & Business Support
  • Support digital ticketing communications
  • Assist with membership administration
  • Provide operational support for fan engagement initiatives
  • Liaise with ticketing, retail, commercial, club services and marcomms teams on CRM and digital activity

Learning & Development
  • Develop CRM platform and digital marketing skills
  • Contribute ideas for improving fan experience, retail performance and engagement
  • Participate in relevant training and internal projects

Person Specification
Essential:
  • Educated to degree level or equivalent experience
  • Strong attention to detail and organisational skills
  • Comfortable working with data, spreadsheets and digital systems
  • Good written communication skills
  • Enthusiastic, reliable and eager to learn
  • Interest in digital, marketing, sport, retail and data

Desirable:
  • Experience with CRM platforms, email marketing tools or website content management systems
  • Basic understanding of GDPR and data protection
  • Experience in digital, ecommerce or administrative roles
  • Knowledge of football or sports environment

Success Measures
  • Helping the digital, marcomms, ticketing, commercial and retail teams achieve KPIs
  • Accuracy and cleanliness of CRM data across all systems
  • Timely delivery of campaigns with minimal errors
  • Reduction in senior staff time spent on operational CRM and digital tasks
  • Improved engagement, conversion and consistency in supporter communications
  • Strong co-ordination between commercial, ticketing, retail and digital channels
  • Positive feedback from internal stakeholders

How to apply
  • Complete and sign the Job Application Form and submit with your application
  • Complete the Equal Opportunities Monitoring Form by following this link Lincoln City Football Club Equal Opportunities Monitoring Form – Fill in form
  • Upload a copy of your CV and covering letter (in one document) detailing the reason you feel you will be a great fit for this role and highlighting any relevant experience 

PLEASE NOTE:  Only applicants who follow the Safer Recruitment Job Application Process detailed above, will be considered.

CLOSING DATE:  17 MAY 2026
INTERVIEWS:  W/C 1 JUNE 2026
ANTICIPATED START DATE: ASAP

Should you have any questions with regards to this role, please email recruitment@theredimps.com.

This document is a guide only and should not be regarded as exclusive or exhaustive.  It is intended as an outline indication of the areas of activity and will be amended in the light of changing needs of the organisation.  All employees may be required to undertake any other duties as may be reasonably required.  Lincoln City Football Club and Foundation is an equal opportunities employer. 
Benefits

25 days holiday plus bank holidays
Free on-site parking
Hybrid, flexible working (as agreed with line manager)

Attached documents
Title File
Job Application Form Job_Application_Form_2026_Editable.pdf