Vacancy at Make Agency
At Make, Account Directors are not just delivery leads. They are strategic multipliers. This role exists to move clients up the value ladder:
from execution support → to direction → to true partnership.
As AI commoditises execution, our differentiation is how we think:
our judgment, our ability to reframe problems, our courage to challenge, and our skill in turning complexity into clarity.
Core Responsibilities (Aligned to Competencies)
1. Strategic Client Leadership (Thinking: Reframing, Judgment, Challenge, Narrative)
- Act as a trusted advisor to senior client stakeholders.
- Reframe client briefs when the problem is wrongly defined.
- Challenge direction respectfully when it will not deliver outcomes.
- Work collaboratively to shape strategy across social, paid, creative, SEO
- Turn performance data into clear, commercial narratives clients can act on.
2. Commercial Ownership & Growth (Thinking: Judgment, Synthesis | Execution: Account Management)
- Own account health, retention and expansion plans.
- Identify and convert upsell opportunities based on insight, not volume.
- Balance client ambition with agency margin and capacity discipline.
- Partner with the Client Service Director on forecasting and growth planning.
3. Briefing & Specialist Translation (Thinking: Synthesis, Narrative | Execution: Brief Development)
- Shape briefs that specialists can act on strategically, not tactically.
- Translate specialist output into client-relevant business outcomes.
- Identify cross-channel opportunities specialists may miss.
- Ensure work ladders to the right objectives and KPIs.
4. Delivery Excellence & Ways of Working (Execution: Proficient+)
- Oversee delivery across accounts with high standards and pace.
- Anticipate and resolve risks before they escalate.
- Maintain strong process discipline without killing momentum.
- Ensure work is delivered on brief, on time and within scope.
5. Team Leadership & Development (Thinking: Curiosity, Judgment | Execution: Leadership)
- Develop Account Managers and Executives through coaching, to operate independently and confidently.
- Model intellectual curiosity, challenge and accountability.
- Build a team that can operate independently and confidently.
Thinking Competencies (Non-Negotiable at Make)
You will be assessed against these core competencies:
- Reframing: Consistently questions whether the brief is the right problem.
- Judgment: Makes good calls; knows what “good” looks like.
- Challenge: Willingly and constructively pushes back on clients and colleagues.
- Synthesis: Connects dots across channels, data and context.
- Narrative: Turns insight into compelling stories that change decisions.
- Curiosity: Goes beyond the brief; brings external insight into the work.
Experience & Profile
- 5+ years in a digital, social or creative agency environment
- Experience leading senior client relationships
- Proven commercial and strategic accountability
- Comfortable operating across social, paid, creative and web
- Confident presenter and workshop facilitator
- Calm under pressure, decisive when needed
What Success Looks Like at Make
- Clients see you as a strategic partner, not an account handler
- Teams trust your judgment and direction
- Accounts grow through insight, not noise
- You raise the bar for thinking and execution around you
Health & Wellbeing
Cycle to Work scheme.
Office breakfast & healthy snacks.
Company wellbeing programme.
Learning & Development
Access to team and personal development budget.
Regular ‘Lunch & Learn’ sessions.
Time Off
26 days' annual leave plus bank holidays.
Enhanced parental leave.
How We Work
Hybrid working (Tuesday, Wednesday & Thursday in office).
Work from anywhere for one month per year. (anywhere within 1hr of GMT)
Diversity & Inclusion Statement
At Make, we value diversity, creativity, and innovation. We believe that a variety of perspectives makes us stronger, and we encourage applications from all backgrounds.
How to Apply
If you're enthusiastic about digital advertising and have a keen eye for detail, we'd love to hear from you. Please submit your CV and a brief cover letter outlining your experience and why you’re a great fit for this role.