Marketing & Audience Development Officer
Salary £ 27,500
Bush Theatre
Vacancy listed 23/10/2025
Application deadline 10/11/2025
Details
Marketing Campaigns

●      To devise and deliver production marketing campaigns with the support of the Head of Marketing, to achieve sales and audience development targets for the Bush Theatre’s core programme.
●      To work with the Marketing department on the creation and delivery of dynamic and coherent marketing and communications campaigns for the Library Bar, ALT B programme, community, literary and development departments, ensuring a consistent brand message across all platforms. 
●      To support and work with the Press Manager to ensure integrated marketing and press campaigns, including assisting the Press Manager with interviews, photoshoots and any other tasks as required.
●      To provide hands-on management of campaign activity across a range of marketing channels including social media, third-party promotion, email marketing and print distribution.
●      To lead on the creation of campaign assets, including copywriting, creating video and photographic content like trailers, artwork, supporting video content, blogs and social media assets.
●      Brief freelance graphic designers, videographers and art directors in the creation of campaign assets.
●      To collaborate with the Marketing and Digital Officer on the management of the Bush’s social media channels to increase brand engagement, grow social media followers and maximise revenue.
●      Effectively manage production marketing budgets, optimising and reporting on campaign spend, supported by the Head of Marketing.

●      To be a champion of the Bush Theatre’s brand and tone of voice to internal and external stakeholders, partners and audiences.

●      To effectively evaluate and report on campaign performance.
 
Audience Development

●      To deliver the Bush’s audience development strategy – growing the core audience, and adding to it with new, regular attenders appropriate to the evolving programme.
●      Research new, underrepresented and underserved audiences to build relationships and raise awareness of and appetite for the Bush Theatre’s programme.
●      To nurture and build partnerships with other organisations, networks and initiatives to realise the Bush Theatre’s audience development aims and broaden our impact.
●      To lead on maintaining and growing the audience for our access adjusted performances.
●      To lead on Bush Connect and Bush Local memberships, maintaining and growing membership by ensuring we are adding value for members on these free schemes.
●      To lead on organising and facilitating ancillary events to support audience development initiatives around the core programme, including post-show discussions and other wraparound activity.
●      To keep abreast of news, new initiatives and developments in the local area and look for opportunities to engage with audiences, new and existing, within our communities.
●      To support in the gathering and presenting of audience data, to help shape the Bush’s financial and social objectives and assist in the business planning process.
 
Digital Strategy

●      Support the Marketing & Digital Officer to manage and optimise the Bush Theatre’s digital marketing channels, including the website, email, social media and paid search channels.

●      Work with the Marketing & Digital Officer and Head of Marketing to deliver the Bush’s digital and social media strategy for the full range of the theatre’s activities, maintaining and developing the Bush’s brand, voice and profile in the digital arena.

 Communications

●      Work closely with the Head of Marketing, Press Manager and Box Office Supervisor to deliver public facing communications across our platforms, including emergency communications and complaints handling, ensuring a consistent tone of voice. 
Support the Box Office Supervisor to deliver effective and accurate pre-visit audience communications, maintaining FAQs and in-venue signage.
Benefits

- Interest-free season ticket loan (after probation) for employees.
- Cycle to work scheme for employees.
- Complimentary tickets to all Bush productions subject to availability.
- Enhanced holiday and additional holiday for length of service.
- Birthday holiday.
- Enhanced Maternity, Adoption and Shared Parental Leave policies.
- 20% discount on food and drink at the Library Cafe Bar.
- Access to a confidential counselling service.

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