Vacancy at Make-A-Wish UK
Location - Reading with Hybrid working
Contract: Full-time, permanent
Closing Date: 14th September 2025
Lead with Purpose – Become Our Individual Giving Manager and Help Grant Life-Changing Wishes for Children
We’re looking for a passionate and strategic Individual Giving Manager to lead our Regular Giving, Lottery, and Payroll Giving programmes. You’ll be responsible for driving sustainable income growth through acquisition, retention, upgrade, and reactivation campaigns, delivering exceptional supporter experiences and long-term impact.
This is a hands on role where you will combine strategic thinking with campaign delivery, working closely with internal teams and external agencies to bring our fundraising vision to life.
Core Purpose:
The role line manages one Senior Individual Giving Officer and provide matrix leadership to the telefundraising team, who report into the Senior IG Officer. The role also works closely with data, digital, supporter care, finance and communications teams to develop journeys, ensure compliance, and monitor performance. This is a hands-on, delivery-focused role that requires both strategic thinking and campaign execution.
Key Responsibilities
- Lead multi-channel campaigns across Regular Giving, Lottery, and Payroll Giving to acquire and retain supporters
- Manage relationships with suppliers and agencies (particularly with digital, F2F, and fulfilment)
- Develop and optimise insight-led supporter journeys that inspire loyalty and increase lifetime value
- Undertake long-term budgeting and forecasting, including multi-year income modelling
- Continually monitor performance, optimising wherever possible, and report on KPIs
- Line manage a Senior Individual Giving Officer whilst overseeing the telefundraising team
- Ensure compliance is met with the Fundraising Code of Practice, Gambling Commission guidance, and best practice
To see the full job description please scroll down to the bottom of the page.
Essential Criteria:
- Substantial experience in individual giving, with a focus on Regular Giving and Lottery fundraising.
- • Experience of delivering successful multi-channel campaigns across acquisition and retention.
- • Demonstrable experience of managing external suppliers, with a key focus on face-to-face activity.
- • Experience of line managing or mentoring team members to deliver performance goals.
- • Strong understanding of supporter stewardship and donor journeys.
- • Confident project manager with the ability to manage multiple campaigns simultaneously.
- • Excellent communication skills, including copywriting and creative briefing.
- • Strong analytical and reporting skills, with experience of using CRM systems (e.g., Salesforce).
- • Knowledge of sector regulation including Fundraising Code, Gambling Commission, and GDPR.
To apply for this role:
General Questions
- Are you eligible to work in the UK?
- Will you require any reasonable adjustment during the selection stages?
- When are you available to start this role?
Assessed Questions
- Thinking about the context of the job description, how would you demonstrate our values of magic, inclusion and inspiration in a meaningful way in this role?
- Please tell us about your experience as it relates to the key responsibilities for the role. Please ensure you highlight your experience in committed giving (regular giving/lottery/payroll giving) across both acquisition and retention.
- Please tell us about your experience of setting and managing budgets.
- Please tell us about your experience of managing and developing team members.
- Tell us about your experience of using data and insight to inform decisions. Please include at least one specific example.
Interviews
First Stage: 22nd September, 23rd September and 25th September 2025
Second Stage: 29th September, 1st October, 2nd October 2025
If you have any queries, please contact jobs@makeawish.org.uk
* Competitive salaries
* 26 days annual leave with the option to buy/sell
* Birthday leave
* Birthday and work anniversary recognition gifts
* Hybrid working
* Pension scheme
* 2x days of paid leave a year to volunteer
* Pirkx Subscription - Access to wellbeing support, training and events, including a wellbeing and retail discount platform
* Cycle to work initiative
At Make-A-Wish, we believe that agile working gives everyone an opportunity to have their own work pattern that suits their role and individual needs. We believe this is the most effective way to give our best to wish children and supporters, and as a result deliver our charitable mission in the most effective way; whilst ensuring we create a happy workplace.
The organisation is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Relevant level of DBS check will be required for this role. Employment is subject to positive references and proof of the right to work in the UK.
Make-A-Wish is also committed to attracting and recruiting diverse people as it’s vital that we strive towards ensuring that our trustees, employees, ambassadors and volunteers reflect the communities we seek to serve.
Wondering what it means to be part of Make-A-Wish? Find out more.
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