Head of Social
Salary £ Competitive salary based on experience.
The Old Dairy 213, Stapleton House, 110-122 Clifton St, London EC2A 4HT
Vacancy listed 17/02/2026
Application deadline 28/03/2026
Details
Head of Social

Make – London (Hybrid)

At Make Agency, social is the cultural engine that fuels brand growth. We are looking for a senior leader to shape its future.

Make is a fast-growing, independently owned digital agency based in East London, working with ambitious brands across premium alcohol, lifestyle, logistics, hospitality, education and retail. We are building a next-generation social offering that blends insight, creativity, community and innovation to deliver meaningful commercial impact.

As Head of Social, you will not simply lead a discipline. You will define what social means in a post-performance, post-cookie, GEO-powered world, where creativity, content, AI and culture converge. This is a senior leadership role for someone who combines strategic judgment with creative ambition, and who can turn complexity into clarity, and ambition into outcomes.

We are not looking for a playbook executor. We are looking for a builder, a thinker and a leader who wants to shape the strongest social team in the market.

What You’ll Be Leading
  • Act as a trusted strategic partner to senior clients, using social to drive brand and commercial growth.
  • Reframe briefs when the problem is misdiagnosed, and challenge direction constructively when it will not deliver outcomes.
  • Lead multi-market and cross-sector strategies that connect social to brand, business and performance KPIs.
  • Turn data, insight and platform signals into clear narratives that influence client decision-making.

Social Strategy & Discipline Direction
  • Define and evolve Make’s social vision, products and strategic frameworks.
  • Lead audience-first strategies that blend cultural relevance, brand storytelling and conversion mechanics.
  • Champion the connection between social and GEO (Generative Engine Optimisation), helping brands navigate AI-driven discovery.
  • Set a clear point of view on what “good” social looks like now and next.

Innovation & Platform Intelligence
  • Stay ahead of platform and behavioural change, from AI-generated content and social commerce to automation and new engagement formats.
  • Lead senior relationships with key platforms including Meta, TikTok, YouTube, Reddit, LinkedIn and emerging channels.
  • Synthesise platform shifts, cultural trends and technology into actionable opportunities for clients and teams.

Team Leadership & Culture
  • Build and lead a multidisciplinary social team across strategy, content, community, creative and innovation.
  • Foster a high-performance culture grounded in curiosity, accountability and creative bravery.
  • Develop senior talent through coaching and challenge, raising the standard of thinking and delivery.
  • Shape strong collaboration with design, paid media, SEO, content and production.

Operational & Commercial Ownership
  • Own senior client relationships, delivery excellence and performance against scope.
  • Drive account growth, retention and pitch success with clear commercial accountability.
  • Help build Make’s social IP, from tools and templates to thought leadership and propositions.

How We Think at Make (Non-Negotiable)

You will be expected to operate consistently across Make’s core competencies:

  • Reframing: Questioning whether the brief is solving the right problem.

  • Judgment: Making confident, commercially sound decisions and knowing what good looks like.

  • Challenge: Constructively pushing clients, partners and teams to better outcomes.

  • Synthesis: Connecting insight across culture, data, platforms and business context.

  • Narrative: Turning complexity into clear stories that change behaviour and decisions.

  • Curiosity: Going beyond the brief, bringing external perspective into the work.

Who You Are
  • 7+ years in senior social leadership roles, ideally within an agency or integrated environment.
  • Proven commercial operator with experience driving revenue growth, building scopes and pitching.
  • Deep understanding of social creative, platform behaviour, performance and paid integration.
  • Culturally fluent, with a strong instinct for communities, trends and emerging behaviours.
  • A people-first leader who builds confident, autonomous, high-performing teams.
  • Comfortable operating across sectors including lifestyle, hospitality, retail and B2B.
  • Curious about GEO and the role of social in AI-driven discovery and search.

Why Make

At Make, we are not just building campaigns. We are building a model for what the next decade of digital looks like.

  • A culture that values autonomy, experimentation and creative courage.
  • No network politics or red tape, just smart, ambitious people doing meaningful work.
  • The opportunity to shape a flagship discipline at a moment of real transformation.
  • Direct access to platform partners, emerging tools and a genuine leadership seat at the table.

If you are ready to shape the future of social and lead one of the most progressive teams in the industry, we would love to hear from you.




Benefits

Benefits of Working at Make:

Salary & Bonus
Competitive salary based on experience.
Discretionary Profit Share bonus.

Health & Wellbeing
Cycle to Work scheme.
Office breakfast & healthy snacks.
Company wellbeing programme.

Learning & Development
Access to team and personal development budget.
Regular ‘Lunch & Learn’ sessions.

Time Off
26 days' annual leave plus bank holidays.
Enhanced parental leave.

How We Work
Hybrid working (Tuesday, Wednesday & Thursday in office).
Work from anywhere for one month per year.

Diversity & Inclusion Statement
At Make, we value diversity, creativity, and innovation. We believe that a variety of perspectives makes us stronger, and we encourage applications from all backgrounds.

This vacancy has now been closed