<div class="trix-content"> <div><strong>Role Overview:<br></strong><br></div><div>We’re looking for a <strong>Marketing Manager</strong> with broad marketing experience to help drive customer growth, engagement, and retention across two established prepaid card brands - <strong>Caxton Travel Money Card</strong> and <strong>Nimbl Pocket Money Card</strong> - as well as support the launch of our new <strong>Travel Extras</strong> offering (including airport taxis, lounges, and parking).<br><br></div><div>This is a hands-on role suited to someone confident working across a mix of digital marketing activities, with a particular focus on performance marketing, email/lifecycle campaigns and content execution. You’ll be working closely with the wider marketing and product teams to deliver campaigns that make a real commercial impact.<br><br></div><div>&nbsp;<br><br></div><div><strong>Key Responsibilities:<br></strong><br></div><div><strong><em>Brand and content marketing<br></em></strong><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Write compelling copy tailored to varied audiences - parents, kids, travellers, retirees.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Plan and deliver creative marketing campaigns and seasonal promotions to boost customer action and engagement.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Oversee social media content creation using Canva, aligned to brand strategy and calendar.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Refresh and manage website content to ensure relevance, clarity, and conversion.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Support the launch and ongoing promotion of Caxton’s new Travel Extras service. Identify upsell/cross-sell opportunities to embed Travel Extras into the customer journey.<br><br></div><div>&nbsp;<br><br></div><div><strong><em>Marketing automation and lifecycle campaigns<br></em></strong><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Plan and run digital campaigns to support customer acquisition and retention.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Manage and optimise lifecycle marketing programmes using <strong>HubSpot</strong>, targeting key stages like onboarding, usage, and re-engagement.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Set up and send segmented email campaigns, tracking performance and improving engagement over time.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Support efforts to reduce churn and increase customer value through timely and relevant communications.<br><br></div><div>&nbsp;<br><br></div><div><strong><em>Reporting and strategy<br></em></strong><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Plan, track, and report on monthly marketing performance across all key channels.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Test and optimise messaging and campaigns to improve performance and ROI.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Stay on top of trends in content, automation, and digital engagement to drive innovation.<br><br></div><div>&nbsp;<br><br></div><div><strong><em>General and ad hoc<br></em></strong><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Work autonomously and collaboratively with the wider marketing and product teams.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Manage content and creative through approval workflows as needed.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Contribute to ad hoc projects that help scale our brand visibility and customer engagement.<br><br></div><div>&nbsp;<br><br></div><div><strong>What we’re looking for:<br></strong><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Solid marketing experience, ideally across both acquisition and retention channels.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Comfortable using <strong>marketing automation tools</strong> (HubSpot preferred).<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Confident managing and improving email marketing campaigns.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Good understanding of digital marketing principles and how to measure success.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Comfortable using tools like <strong>Canva</strong> or similar for simple design tasks.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Strong organisational skills and attention to detail.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; A practical, get-things-done mindset with a willingness to learn.<br><br></div><div>·&nbsp; &nbsp; &nbsp; &nbsp; Available to work from our London office at least 2 days per week.<br><br></div><div>&nbsp;</div><div><br></div><div><strong>Why join us?</strong></div><div><br></div><div>· Play a leading role in the growth of two exciting prepaid card brands and a new travel services offering.</div><div>· Flexibility to shape your work week – 2 days per week (or more if you wish) in the office with hybrid working.</div><div>· Experience of an fast moving e-commerce brand and an energised, collaborative culture.</div><div>· A chance to make a real impact and bring creativity to a growing team.</div><div><br></div><div><strong>Application and recruitment process&nbsp;</strong></div><div><br></div><div>Please send your CV and a cover note/letter explaining your motivation for applying for this role, together with any portfolio or examples of previous work you would like us to be aware of. The more we know about you the better.&nbsp; If successful you will be invited to a first interview which will be virtual (Teams or Zoom) with a member fo the team. This will be followed up by a face to face interview with the Hiring manager.&nbsp;</div><div><br></div><div><strong>Qualifications</strong></div><ul><li>3 years + experience in brand marketing, Digital Marketing, and Marketing Strategy skills</li><li>Bachelor's degree in Marketing, Business, Communications, or related field</li></ul><div><br></div><div><br></div><div>&nbsp;<br><br></div><div>&nbsp;<br><br></div> </div>