Vacancy at Make-A-Wish UK
About the Role
Closing Date: Tuesday 4th February, 12:00 pm*
*We reserve the right to close this advert earlier if we receive sufficient applications. If you are interested in this role, please submit your application as soon as possible.
The PR Manager will be responsible for developing and executing the organisation’s PR strategy, in support of the wider I&E and Brand, Communications and Entertainment Strategy. You will seek and create opportunities to enhance the charity’s reputation and promote its mission, in line with its goals and values.
Working collaboratively with the Brand, Communications and Entertainment team, provide support in developing external campaigns and relevant entertainment relationships, including with media partners, broadcasters, influencers and celebrity supporters
Key Responsibilities
- Take ownership of the PR strategy, developing plans to promote key initiatives, campaigns and products to media, effectively and in line with wider strategies.
- Have a proactive approach in anticipating media requests & reactions and have the right processes, assets and content in place to support this.
- Create impactful press releases and other supporting media materials that are consistent with the agreed strategy, goals and key messaging to secure coverage.
- Build powerful press and media relationships and partnerships to gain coverage and elevate campaigns, and identify how Make-A-Wish can optimise these.
- Develop and update toolkits to support consistent media presentation, and toolkit elements for specific fundraising activities and campaigns that can be used internally and also shared with partners and community leaders.
Essential Criteria:
- Evidence and experience of developing and leading high-profile media activations including broadcast coverage, broadsheet coverage, etc.
- Evidence and experience of capturing stories including copywriting, sensitive interviewing and story capture approaches, etc.
- Understanding of regulatory frameworks, best practice and ethical issues.
- Experience with insight and analytic tools and building reports to inform and develop PR strategy.
- Experience of managing and planning work strategically.
Desirable Criteria
- Ideally 7+ years experience within a PR focussed role within a cause driven organisation and/or charity.
- Ideally 2+ years experience within a similar role.
At Make-A-Wish, we believe that agile working gives everyone an opportunity to have their own work pattern that suits their role and individual needs. We believe this is the most effective way to give our best to wish children and supporters, and as a result deliver our charitable mission in the most effective way; whilst ensuring we create a happy workplace.
To apply for this role:
To apply for this role, submit your CV and Cover Letter. Within your Cover Letter, please answer the below general questions and assessed questions.
General Questions
1) Are you eligible to work in the UK?
2) Will you require a reasonable adjustment during the selection stages?
3) When are you available to start work?
Assessed Questions
1) Thinking about the context of the job description, how would you demonstrate our values of magic, inclusion and inspiration in a meaningful way in this role?
Applications without both documents will not be considered for this position. Please ensure all questions are answered within your cover letter. Incomplete cover letters will be considered as incomplete applications.
Due to the number of applications we receive, please ensure your Cover Letter does not exceed 2 A4 pages at size 12 font. We will not be able to consider Cover Letters that exceed this limit. If you have any queries, please contact jobs@makeawish.org.uk.
**No contact from agencies or media sales**
- Competitive salaries
- 26 days annual leave with the option to buy/sell annual leave
- An additional day's leave on your birthday
- Birthday and work anniversary recognition gifts
- Flexible working arrangements
- Access to a pension scheme with 4% employer contributions
- Two days of additional paid leave a year to volunteer
- Access to wellbeing support, training and events, including a wellbeing and retail discount platform, Mental Health First Aiders and occupational health
- Enhanced maternity and paternity pay for eligible employees
- Cycle to work initiative
There are more than 63,000 children living with a critical illness in the UK. This number has doubled over the past 15 years and prevalence varies considerably according to ethnicity and economic circumstances. It is difficult to imagine a more challenging situation for a child and their family. In the face of this it would be easy to underestimate the difference wishes can make.
In recent years, Make-A-Wish UK have led the way in establishing an evidence base for the power of wishes. We now know what we have always believed. A child’s wish can have a profoundly positive impact on their lives and the lives of people around them. It can change the child’s perception of what is possible, provide hope for the future and a lifetime of happy memories.
These are not just jobs. Being part of Make-A-Wish UK doesn’t just change the life of the child. It changes everyone who has the good fortune to be part of this wonderful organisation. It can be very emotional. It can sometimes be quite upsetting. However, above all else it is an incredibly uplifting and joyful place to be.
| Title | File |
|---|---|
| PR Manager Job Description | pr_manager__jd_2025_FTC.pdf |
| PR Manager Application Form | PR_Manager_Application_Form.docx |