Vacancy at UK for UNHCR
Senior Manager, Digital Fundraising UK for UNHCR – Maternity Cover
Salary
£ 51,030-£53,000
Moorgate, Central London (Hybrid)
Vacancy listed
30/10/2023
Application deadline
18/11/2023
Details
JOB PURPOSE
We are looking for a talented and proactive individual to take on a Senior Manager maternity cover to lead on the development and delivery of UK for UNHCR’s digital fundraising. The role reports to the Fundraising Director, manages a small digital team and leads on digital fundraising across the organisation, including in the lead generation, Islamic Philanthropy and community fundraising space.
The primary purpose is to raise funds and support from new and existing donors, providing strategic input and, where needed, hands-on support to grow and develop the programme to meet ambitious five year targets to enable UNHCR deliver its vision of a world where every person forced to flee can build a better life
You will work very closely with the Senior Manager, Individual Giving, who leads on offline activity, as well as Communications and Philanthropy/ Corporate Partnership colleagues, Database Manager and Analyst and our digital agency and international fundraising teams. The role is responsible for managing a small digital fundraising team* as well as the digital agency.
Passionate about the donor experience and fundraising and an experienced digital fundraiser, you will have an ability to think strategically as well as tactically and bring a learning and development approach to you and your team’s work. You will be a confident manager of staff and agencies. You will be highly organised and a clear communicator, competent at managing your own workload and competing priorities. You will have strong problem solving skills, a test and learn approach and a track record of meeting deadlines and meeting/ exceeding financial targets.
*Digital fundraising team comprises and Manager of Mobilisation, Senior Officer, Email Marketing, a Digital Fundraising Officer and a Community Fundraising Officer.
WHO WE ARE AND WHAT WE DO
United Kingdom for UNHCR is the United Nations Refugee Agency’s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR’s humanitarian operations across the world.
Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR deliver emergency relief such as shelter, medical care and basic supplies to people fleeing conflict and persecution, as well as healthcare, education and livelihoods opportunities for those who remain displaced over the long term.
Nobody chooses to be a refugee, but we can all play a part in their protection and we want those who work with us to share our values and passion for the cause.
DIVERSITY, EQUITY, INCLUSION AND BELONGING
We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.
UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion.
We are also open to flexibility in many different ways, including an element of working from home and flexible hours. Please don’t be afraid to speak to us about this at the interview stage, so we can explore what’s possible.
ROLE RESPONSIBLITIES
· Manage and strategically develop UK for UNHCR’s digital fundraising programme to acquire new donors and to retain and grow existing donor numbers, ensuring income targets are met and objectives fulfilled.
· Manage the digital agency and other suppliers as required to deliver the programme in a cost effective and efficient manner.
· Lead and manage the digital fundraising team, providing technical leadership, guidance and professional development opportunities.
· Develop relationships with the UNHCR Private Sector Partnerships (PSP) international staff, meeting reporting requirements, sharing results and utilising opportunities to learn and innovate from others.
· Plan and budget on an annual basis, reforecasting quarterly and working closely with the Senior Manager, Individual Giving, to deliver an integrated donor experience.
· Deliver integrated campaigns across multiple platforms, working closely with the Offline fundraising team, digital agency, Database Manager and Communications colleagues.
· Provide digital campaign briefs, feedback on digital media plans and ensure internal approvals are managed, advertising and campaign tracking is effective and campaigns are executed and managed according to target.
· Lead on analytics and reporting for core content across social and digital channels including on-site conversion tracking. Drive the success of campaigns and digital channels by analysing and evaluating engagement and developing and utilising testing strategies.
· Build and optimise conversion landing pages for cross-channel campaigns with consideration of audience, key messaging, calls to action and impact evaluation. Ensure outcomes, KPIs and user journeys are considered from the outset.
· Ensure insights and results from all digital and email marketing activity are shared and drive optimisation across all channels and campaigns and with Comms colleagues.
· Lead on community fundraising, managing the Community Fundraising officer with external consultancy support.
· Champion UK for UNHCR’s Islamic Philanthropy work, playing a leading role in the Ramadan and other IP campaigns.
· Ensure an appropriate strategic and tactical response to humanitarian emergencies.
· Work closely with the Communications Team to contribute to the building of UK for UNHCR’s profile and digital offering in the UK and to maximise donor response to appeals.
· To work within and ensure compliance with all relevant regulatory bodies and their respective legal frameworks, including GDPR directives, Fundraising Regulator.
The above list is not exhaustive and the post holder may be required to perform duties that are not detailed above.
PERSONAL ATTRIBUTES AND EXPERIENCE
Essential Experience
· Significant experience of managing and delivering an effective digital individual giving fundraising programme that delivers against its targets;
· Significant experience of developing and implementing digital fundraising strategies;
· Experience of managing creative agencies and other suppliers to deliver a quality, timely service on brief and to budget;
· Experience of leading a team and of line management;
· Experience of producing plans and budgets across multiple platforms;
· Experience of creating integrated donor journeys.
· Experience of digital fundraising in the UK charity sector.
Essential Skills/Knowledge
· Excellent written and oral communication skills, able to communicate clearly to a range of audiences;
· Numerate, familiar with analysing campaign results, drawing conclusions and creating budgets;
· Excellent problem solving and decision making skills;
· Ability to independently manage and prioritise multiple tasks and projects in a fast paced and busy environment and to delegate effectively where appropriate;
· Ability to act proactively to identify new fundraising opportunities and to take a test and learn approach;
· Excellent understanding of data segmentation and personalisation;
· Advanced knowledge of web analytics platforms like Google Analytics;
· Advanced knowledge of digital measurement metrics and experience, producing online performance reports for stakeholders;
· Experience in working with content management systems and e-mail marketing tools
· Able to demonstrate flexibility, with a willingness to respond quickly, particularly at times of humanitarian crisis;
· Good attention to detail, ability to edit, proof-read and pick up inconsistencies;
· Knowledge of and skilled in using Microsoft Office suit.
Desirable Skills/Experience (not compulsory)
· Experience of working on Community fundraising and Islamic Philanthropy in the digital space.
WHY JOIN UNITED KINGDOM FOR UNHCR?
You will be part of a high performing agile team of talented people, all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised.
What else?
Wellbeing
- 28 days’ leave per annum plus bank holidays
- Employee Assistance programme providing 24/7 access to online GP, mental health support and virtual wellbeing.
- Access to a mental health app, providing personalised mental wellbeing support.
- Access to 1000s of perks with discounts on everyday purchases.
- Office wellness perks.
- Discount on gym memberships.
- Hybrid and Flexible Working.
- Staff socials.
Financial
- Pension scheme with an employer contribution of 8%.
- Non-contributory group life assurance scheme (four times annual salary).
- Non-contributory Income protection scheme.
- One-off contribution towards homeworking set up.
- Enhanced maternity, paternity, shared parental, and adoption pay.
- Enhanced sick pay scheme.
Development
- Comprehensive training and continuing development opportunities.
- Individual training budget.
- Access for LinkedIn Learning platform.
HOW TO APPLY
If you have the relevant skills and the passion to use them to support refugees, please apply using the following link:
Closing date: Monday 13th November 2023
Interviews date: Week commencing Monday 20th November 2023
If you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation, please contact hr@unrefugees.org.uk . We will make every effort to respond to your request for assistance as soon as possible.
Benefits
28 days holiday + Bank Holidays
Life Assurance x4 of basic salary
Income protection scheme
8% employer contribution pension scheme
Flexibility
Notes
**PLEASE NOTE: To apply for this vacancy, please ensure you firstly download a copy of our application form from the documents section below and complete it. Click the 'apply' button and fill out your personal details in the relevant sections. Once you have submitted these you will be asked if you would like to attach any documents. At this stage please submit the completed version of the application form.**
A copy of our Job Applicant Data Protection Privacy form and Appropriate Policy is also available in the documents section.
Attached documents
| Title | File |
|---|---|
| Application form | Application_form_UNHCR_-_FINAL_(3).doc |
| Job Applicant Data Privacy notice | PRIVACY_NOTICE_EMPLOYEES_VOLUNTEERS_TRUSTEES_APPLICANTS_22__copy_2.pdf |
| Appropriate Policy Document | APPROPRIATE_POLICY_DOCUMENT_54__copy.pdf |