Vacancy at UK for UNHCR
Senior Officer, Direct and Digital Marketing (Middle Value and Legacies)
Salary
£ 33,300 to £37,000
Vacancy listed
2022-11-11
Application deadline
2022-12-06
Details
Job Purpose
UK for UNHCR, the UN Refugee Agency's national charity partner, is looking for an ambitious, proactive, team player who can join us as a Senior Officer, Direct & Digital Marketing within the Individual Giving Team.
In this exciting new role, you will be responsible for developing Middle Donor and Legacy activities – alongside other Business As Usual fundraising comms – across direct mail, telemarketing, DRTV, press and digital channels. You will be a confident communicator and experienced project manager.
You will be joining the charity at an exciting moment, becoming part of a small but high performing team with big ambitions. If you think you have the relevant skills and crucially, the passion to support the refugee cause, please apply, we’d love to hear from you.
Who We Are and What We Do
United Kingdom for UNHCR is the United Nations Refugee Agency’s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR’s humanitarian operations across the world.
Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR deliver emergency relief such as shelter, medical care and basic supplies to people fleeing conflict and persecution, as well as healthcare, education and livelihoods opportunities for those who remain displaced over the long term.
Nobody chooses to be a refugee, but we can all play a part in their protection and we want those who work with us to share our values and passion for the cause.
Diversity, Equity, Inclusion and Belonging
We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.
UK for UNHCR is proud to have a Diversity & Inclusion Working Group that supports the delivery of the charity’s goals for diversity, equity and inclusion, and brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion.
We are also open to flexibility in many different ways, including an element of working from home and flexible hours. UK for UNHCR operates a hybrid working policy, with staff working in the office 1-2 days a week and the remainder from home. Please don’t be afraid to speak to us about this at the interview stage, so we can explore what’s possible.
Role Responsibilities
· Lead on middle donor activities, securing gifts of £500+ through a combination of mass marketing communications (such direct mails and emails) and relationship management, including organising online webinar(s) and one or two in-person events per year and acting as the primary contact point for middle donors. Work on integrated projects with the Major Donor team.
· Lead on legacy communications which drive awareness of Gifts in Wills, secure enquiries and pledges, and steward donors. Act as a legacies contact point for supporters. Manage UK4U’s Freewills provider.
· Manage a variety of other individual giving fundraising campaigns across acquisition and retention from agency briefing, through to launch, meeting six figure campaign targets.
· Work with digital fundraising colleagues to create integrated, multichannel campaigns and an effective, donor-first giving journey.
· Remain flexible and rapidly respond to emergency situations.
· Develop copy for inhouse projects, such as thank you communications.
· Manage data projects, including mailing file development, data cleansing, and Salesforce (database) management as required.
· Manage production processes, developing supplier briefs and managing approval stages and end of campaign reviews.
· Manage donor research and mystery shopping as required, using insights to inform creative decisions.
· Manage campaign fulfilment. Monitor responses to identify issues and opportunities.
· From time-to-time support with Donor Care activities.
· Ensure cost effective fundraising, manage individual campaign budgets and identify opportunities to improve ROIs.
· Stay up to date with issues affecting displaced & refugee communities, campaigns from international teams and reports from the field. Scope new fundraising themes.
· Share creative and insights with UK colleagues, global markets and HQ, participating in training seminars, workshops and international skill shares where applicable.
Essential Experience
· Experience of working in a fundraising/marketing environment, with desirable experience managing Mid-Value and/or Legacy programmes.
· Extensive experience of scoping, briefing in, managing, and delivering fundraising campaigns.
· Experience of managing Direct Mail & email fundraising communications
· Experience of working with suppliers, including budget management, campaign planning and briefing.
· Experience of data file development (in collaboration with Data teams)
Essential Skills/Knowledge
· Able to demonstrate flexibility and willingness to do what it takes to get the job done.
· Able to act proactively and identify new fundraising opportunities.
· Able to juggle and prioritise multiple tasks, meeting programme deadlines.
· Attention to detail and proof-reading skills and an ability to give coherent and constructive feedback on creative and copy.
· Up-to-date knowledge of direct marketing best practice, trends and compliance
· Numerate, with an ability to analyse results and identify trends.
· Strong presentation, communication (written and verbal) and interpersonal skills.
· Excellent stakeholder and relationship management
· Proficient in Microsoft Word, Excel, PowerPoint
Desirable
· Experience of managing and delivering Legacy and/or Mid-Value campaigns and programmes
· Handling one to one relationships with supporters
HOW TO APPLY
If you have the relevant skills and the passion to use them to support refugees, please apply.
Closing date: 05 December 2022
If you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation, please contact hr@unrefugees.org.uk . We will make every effort to respond to your request for assistance as soon as possible.
Benefits
28 days holiday + Bank Holidays
Life Assurance x4 of basic salary
Income protection scheme
8% employer contribution pension scheme
Flexibility
Notes
**PLEASE NOTE: To apply for this vacancy, please ensure you firstly download a copy of our application form from the documents section below and complete it. Click the 'apply' button and fill out your personal details in the relevant sections. Once you have submitted these you will be asked if you would like to attach any documents. At this stage please submit the completed version of the application form.**
A copy of our Job Applicant Data Protection Privacy form is also available in the documents section.
Attached documents
| Title | File |
|---|---|
| Application form | Application_form_UNHCR_-_FINAL.doc |
| Job Applicant Data Privacy notice | Job_Applicant_Data_Privacy_Notice_UK_for_UNHCR.pdf |